YourMembership

SEPTEMBER 6, 2018

Last year, when Community Brands released its Member Loyalty Study, Code of Ethics ranked as the top benefit for retaining members across all generations and loyalty segments. When we first received these results, I personally went through a range of emotions as I put back on my Membership Director hat. At first, I was shocked. I couldn’t believe Code of Ethics, out of all other offerings, ranked number.

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Member Engagement Marketing 258

Higher Logic

SEPTEMBER 6, 2018

People seem to love trilogies, trios—really, anything in threes. You’re not a true Star Wars fan unless you’ve seen A New Hope, The Empire Strikes Back, and Return of the Jedi. How many people would still be fans of the Two Stooges, Two Musketeers, or Two Amigos? Heck, being that our Saratoga, NY office is in a town known for their horse racing track, the magic of the trifecta is not lost on us.

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Marketing Tips Communications Report 250

Idea Architects

SEPTEMBER 6, 2018

Meetings don't have to be monotonous, but ensuring they are engaging, productive, and efficient requires answering some questions at the start. Here are a dozen that I often draw on as a facilitator or meeting participant. They are not sexy. They are not earth-shattering. What they are is useful and all too often, not a part of effective meeting design.

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GrowthZone

SEPTEMBER 6, 2018

Holiday observances are a great way to keep your association’s social media feeds active. Talk Like a Pirate Day, Truck Driver Appreciation Week, and Service Dog Month are just a few September holidays. Here are several more September holidays to inspire you: Monthly Observances. Baby Safety Month. Hispanic Heritage Month. Square Dancing Month. Honey Month.

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Social Media How To Member Engagement 97

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Success

SEPTEMBER 6, 2018

Culture change that starts small can have big impact at associations. Usually when we talk about workplace culture, we’re talking about the entire organisation. However, it is possible to look at culture on a more micro level, which can be important when trying to make significant change at the team level. In 2010, I was brought in as leader of the communications team at the Canadian Society for Medical Laboratory Science (CSMLS) when the association was undergoing an overhaul.

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HighRoad Solution

SEPTEMBER 6, 2018

In the final weeks of summer, the HighRoad client services team de scended onto Walter E. Washington Convention Center to connect with area digital marketers and those traveling from all over the country. After sightseeing the DC monuments on Sunday (pictured above are Abby, Jeremiah and Sami), we started the DC Digital Summit Conference on Monday with opening keynote speaker Dan Pink, best selling author of When.

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Associations Now

SEPTEMBER 6, 2018

Going paperless has lots of advantages, but look before you leap. If you think now’s the right time to say goodbye to paper at one of your association’s upcoming conferences, consider these three questions. When I first started working here at Associations Now , we did our magazine proofing on paper and with red pen. Every page of the issue was printed out, editors marked up the pages, and then we walked a folder of edited pages over to our design team for updates.

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Smooth The Path

SEPTEMBER 6, 2018

Associations send a lot of email to members. In fact, for most associations email is the most important channel we have to communicate with members. Make each touch count by using these key strategies to guide your email development. Members are concerned with their success, challenges, worries, and goals so attract their attention by addressing these concerns in the first sentence of the email.

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Strategy Member Engagement Communications Resources 60

Associations Now

SEPTEMBER 6, 2018

The National AfterSchool Association will collaborate with The Genius of Play, a Toy Association initiative, on a new program that aims to teach communities about the importance of play. As the school year picks up, so too do after-school programs. And with a new partnership, the National AfterSchool Association is making sure kids know there’s room for fun at the end of the school day.

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Tips Education Industry Marketing 71

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

SEPTEMBER 6, 2018

The program is designed to serve both mentees and the American Geophysical Union’s most successful members, who were looking for ways to give back. The American Geophysical Union has launched a mentoring program that’s designed to give early-career scientists some guidance in their careers. It’s also meant to help give long-tenured AGU members a more valuable supporting role in the association.

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Survey Video Products Conference 66

Associations Now

SEPTEMBER 6, 2018

Small steps can help you build courage in leadership. Also: leveraging blogs as your conference’s content home base. If you’re in a leadership role, you know that your decisions can spell success or failure for your organization. And as you gain experience, those decision don’t get any easier—you just get braver. “Bravery is the result of confidence developed from both repeated success and repeated failure,” says Joseph Pearlman in a post from Inc.

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Associations Now

SEPTEMBER 6, 2018

Rundown Attendees: 1,000. Sponsors and Exhibitors: 100 plus. Concurrent Sessions: 34. The Association of State Dam Safety Officials’ 2018 Annual Conference begins this weekend in Seattle. Close to 1,000 are expected to attend. Nearly 1,000 dam and levee safety professionals are headed to Seattle in the upcoming days to network, share knowledge, and learn from industry leaders.

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