Tue.Jan 08, 2019

Creating a 2019 Association Marketing Calendar: The Why (And How)


Every organization has marketing needs, and (whether you have ample resources or limited) those can easily get out of hand as the year goes on. It’s a lot to keep up with! Has your association ever taken the time to put together a year-long marketing calendar?

Association Health Span

Smooth The Path

My grandfather was 92 and working in his Japanese-style garden when he passed away. My grandmother passed away at a similar age in a nursing home where she had been for a few years battling Parkinson’s.

The Story of a Life-Saving Coalition

Association Success

What does meaningful partnership look like in the 21st century? When we reached our centennial at the Endocrine Society, I saw the celebration as a springboard to focus on our future. I coined a phrase: “We’re in the first year of our second century.”. A one year old behaves quite differently than a 101 year old, and our centennial has sparked a rebirth. We continue to build upon our historical foundation but we’re not bound by our history.

JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job

Moery Company

Host JP Moery frequently receives calls and questions from folks who are looking to break into the association marketplace for their career. During this episode, he outlines several strategies that might be helpful and if you like what you hear, share with a colleague who might be on the job hunt!

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Using Micro-Moments for Member Engagement 

YourMembership Blog

Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. This approach. The post Using Micro-Moments for Member Engagement appeared first on YourMembership.

Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Promotional Products Association International (PPAI) was thinking through these goals.

More Trending

What About the Little Guy?

Association Adviser

Years ago in Winnipeg, Canada, Brent Naylor started a business selling ad space on the wall in local union halls. The price of an ad cost $59.50. Our address in Gainesville, Florida is now 5950. What a coincidence!) He wanted local, small businesses to have a chance to promote themselves to their industry at an affordable price. Many types of members – large and small, local and global – belong to our association clients today. There are member companies that make up the industry.

Public-Private Collaboration Drives Freelancers Union’s New NYC Hub

Associations Now

A new Brooklyn facility for freelancers—launched in collaboration with the Freelancers Union and New York City—could prove inspiration for a field that’s growing in prominence but comes with a lot of extra complications.

Seven Questions to Move Things Forward

Idea Architects

If a picture is worth a thousand words, some words combine to create very valuable questions, ones that consistently help a group get unstuck and make decisions leading to better results.

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Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. Also: The Hollywood Foreign Press Association announces $2 million in grants to journalism groups.

Training 101: Becoming Your Association’s Software Power User


MemberClicks has a number of different software training opportunities. In person, online, trainer lead, user lead, custom.it certainly doesn’t stop after onboarding!

Associations Make an Impression at CES

Associations Now

Whether in the form of 5G wireless, 10G wired, or new industry initiatives, associations are all over this year’s CES, the high-profile electronics show underway in Las Vegas this week.

Quiet, Please! The Story of the Naylor Phone Booth

Association Adviser

Quiet, please, we’re making a very important call! Do you know why there’s a telephone booth in the lobby of our Gainesville office? When Brent Naylor and Michael Moss started the company in 1969, they couldn’t pay for long-distance phone service in their office.

Meet Outside the Box: Aligning Locale & Attendees’ Identity

Associations Now

How one organization created buzz and the drive to attend by matching the destination and networking events to their attendees’ unique personalities. Event planners are tasked with more than securing meeting rooms and hotel blocks.

Association Management Companies: Your Dream Team?

AMR Management Services

In his book Dream Teams , author Shane Snow sets out to illustrate why some diverse teams excel and some do not. His early chapters emphasize perspective and how the addition of new and different

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