Tue.Jan 08, 2019

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Association Health Span

Smooth The Path

My grandfather was 92 and working in his Japanese-style garden when he passed away. My grandmother passed away at a similar age in a nursing home where she had been for a few years battling Parkinson’s. If I could pick my path, I’d like to follow my grandfather’s example and live to a ripe old age while continuing to potter about doing the things I love to do.

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The Story of a Life-Saving Coalition

Association Success

What does meaningful partnership look like in the 21st century? When we reached our centennial at the Endocrine Society, I saw the celebration as a springboard to focus on our future. I coined a phrase: “We’re in the first year of our second century.”. A one year old behaves quite differently than a 101 year old, and our centennial has sparked a rebirth.

Texas 60
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Using Micro-Moments for Member Engagement 

YourMembership

Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members.

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Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Promotional Products Association International (PPAI) was thinking through these goals. Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” Members might pay dues so they could gain education at tradeshows or access a search tool, but the connection didn’t go much deeper.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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What About the Little Guy?

Association Adviser

Years ago in Winnipeg, Canada, Brent Naylor started a business selling ad space on the wall in local union halls. The price of an ad cost $59.50. (Our address in Gainesville, Florida is now 5950. What a coincidence!) He wanted local, small businesses to have a chance to promote themselves to their industry at an affordable price. Many types of members – large and small, local and global – belong to our association clients today.

Directory 112

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Seven Questions to Move Things Forward

Idea Architects

If a picture is worth a thousand words, some words combine to create very valuable questions, ones that consistently help a group get unstuck and make decisions leading to better results. While the seven I offer from my facilitation experience may not have the sheen of Peter Drucker's The Five Most Important Questions You Will Ever Ask About Your Organization , each one has proven invaluable time and time again in helping people accomplish more.

Maine 74
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Public-Private Collaboration Drives Freelancers Union’s New NYC Hub

Associations Now

A new Brooklyn facility for freelancers—launched in collaboration with the Freelancers Union and New York City—could prove inspiration for a field that’s growing in prominence but comes with a lot of extra complications. With freelance work on the rise, workers need new tactics to tackle a career path that’s made up of a bunch of small gigs here and there.

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Association Management Companies: Your Dream Team?

AMR Management Services

In his book Dream Teams , author Shane Snow sets out to illustrate why some diverse teams excel and some do not. His early chapters emphasize perspective and how the addition of new and different.

Team 64
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Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. Also: The Hollywood Foreign Press Association announces $2 million in grants to journalism groups. As a meeting planner, you know the potential that social media holds for events. With about almost 3.2 billion users—about 42 percent of the world’s population—social can engage attendees, market to new audiences, and more.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Quiet, Please! The Story of the Naylor Phone Booth

Association Adviser

Quiet, please, we’re making a very important call! Do you know why there’s a telephone booth in the lobby of our Gainesville office? When Brent Naylor and Michael Moss started the company in 1969, they couldn’t pay for long-distance phone service in their office. So they would get a roll of quarters, go outside to the nearest phone booth, and call on unions, associations, and the businesses that supported them across Canada to pitch their directories, rosters, and advertising s

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Associations Make an Impression at CES

Associations Now

Whether in the form of 5G wireless, 10G wired, or new industry initiatives, associations are all over this year’s CES, the high-profile electronics show underway in Las Vegas this week. The Consumer Technology Association’s annual gala of all things gadget-related is back once again—and you’ll find associations behind some of the biggest announcements on the agenda.

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Meet Outside the Box: Aligning Locale & Attendees’ Identity

Associations Now

How one organization created buzz and the drive to attend by matching the destination and networking events to their attendees’ unique personalities. Event planners are tasked with more than securing meeting rooms and hotel blocks. Increasingly, the most important aspect of the work is to create memorable experiences that lead to attendee satisfaction and repeat attendance.

Austin 69