Fri.May 24, 2019

Association Brain Food Weekly: 5.24.19

Reid All About it

The weekly list of free educational events and resources for the association community… Billhighway asks, “ Do your chapter awards spark joy? ”

Should Event Planners Adapt to Healthy Eating Trends?

Associations Now

64 % The percentage of respondents who said their meetings were somewhat healthy, according to the Incentive Research Foundation’s 2019 Wellness in Meetings and Incentive Travel Study. Just 24 percent said their meetings were “mostly” healthy, and 5 percent said they were “very” healthy.

Survey 111

Data Governance in Action: How to Tame the Data Deluge & Make Better Decisions

Delcor

Every organization wants t o make better, data-informed decisions. But that’s easier said than done when you have too much data to wade through in too many different systems. Data analytics has become an overwhelming task for many organizations.

Team 75

Daily Buzz: Secrets of the Pinterest Elite

Associations Now

New reporting shows what the platform’s top users have in common—and how brands can leverage that data. Also: experiential marketing statistics to know. Most people use Pinterest for fun, but it’s a prime channel for influencer marketing—which can generate 11 times the ROI of traditional advertising.

Why Your Association Should Sell Native Sponsored Content in Your Media Programs

Association Adviser

Your business members look to your association as a way to network with peers and potential customers, and share ideas. But what can you do for them when their ideas have outgrown your website or newsletter ads? Offer native sponsored content.

Strategies to Increase Membership: Marketing vs Programming

HighRoad Solution

When you’re trying to increase your association membership figures, you have to ask yourself two big questions: how do you attract new members, and how do you hang onto the members you’ve already got? member engagement