Tue.May 09, 2017

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members.

Revenue 230
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5 concepts for associations we’ve learned in professional education.

YourMembership

That’s after 15 years of success and even the mistakes which made them possible. In professional education, like in any field, there’s a preponderance of misconceptions which affect our daily practices and implementations. And the risky part is when they start cementing into practices. Here are five key concepts to consider when developing education programs […].

Education 210
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6 Key Features of the Best Learning Management Systems

Higher Logic

By 2020, 65% of all jobs in the U.S. will require some type of post-secondary education or training. Unfortunately, colleges and universities aren’t even meeting today’s needs. According to employers, new college graduates don’t have the skills to fill entry-level jobs. These findings, which indicate a major problem in the education industry, were laid out in a whitepaper from Shelly Alcorn and Elizabeth Weaver Engel.

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Connect with TopClass LMS at 2017 NiUG New Orleans Conference

WBT Systems

WBT Systems is delighted to be an official partner of the 2017 NiUG New Orleans Conference , hosted by NiUG International , May 22-24. At NiUG New Orleans, attendees will have the opportunity to take part in great educational sessions, exciting networking opportunities, and connect with iMIS integrated solutions. The vibrant location will play host to a fabulous expo, ” where you can indulge in delicious cuisine, shop in historic neighborhoods, and dance to the music pouring into the stree

LMS 199
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Key Concepts in Diversity and Inclusion

Spark Consulting

As Joe Gerstandt points out in his sidebar in Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion , clarity is key. We need a shared and widely understood vocabulary of “concise, clear, actionable language” in order to make progress on D+I. So that’s where Sherry Marts and I start: by defining terms, some of which may be familiar to you and some of which may be new.

More Trending

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How to Write an Association Mission Statement

GrowthZone

Mission Statements are often overlooked or ignored. But, if an association is operating without one, or paying no attention to what’s already in place, they’re making a critical error. A Mission Statement is what ensures an organization stays on its intended course. Is it time to reevaluate and update yours? Is your Board asking for one? Are you asking your Board for one?

How To 90
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Internet of Things Demands Workforce, Learning Changes

Associations Now

During the opening keynote at this week’s digitalNow2017 conference, futurist Timothy Chou predicted how the rise of the internet of things will lead to significant changes to today’s workforce, as well as the next one. And we’ll need to learn differently, too. Until now, most technology tools—whether an AMS, CMS, CRM, or e-commerce platform—have been “internet of people” applications designed to talk to humans.

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How to Prepare the Ambassadors of Your Association

Smooth The Path

Who is the ambassador of your association? Some may say it is the CEO. Some may say the board president. Actually, we have many ambassadors representing the association all the time. The ambassador of the association is whoever a new member interacts with first. That means the ambassador might be a member services coordinator, a receptionist, or maybe even someone in finance if that new member has is a question about billing.

How To 68
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Event Technology’s Biggest Benefit? Actionable Data, Report Says

Associations Now

According to a new report from the Trade Show News Network, the biggest benefit technology has brought to the conference business is data—specifically, the ability to apply it to event planning. Of the many things that technology has done for event planners over the years, perhaps the most important is generating data they can act on. That’s a key finding of the Convention & Exhibition Management Technology Study, a new report from the Trade Show News Network, Access Intelligence

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Confessions of a Former Miscommunicator

Association Success

"Good communication" isn't an IT prerequisite. Should it be? As I sat in my first business communication class in college, my instructor told us that the number one requested skill for developers is better communication. Ha! There was a group of us sitting together in the back row. We looked at each other, giggled, and continued playing Rockets ‘n Rails (a video game).

Class 62
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Prepare Your Association for a Phishing Attack

Associations Now

Of the many online threats out there, perhaps the most common and dangerous is the phishing email, in part because it’s proved to be so effective. Read on for a few considerations when building out a response plan in your organization. Last week, the internet was roiled by an unusually effective phishing scheme involving fake Google Docs links sent by email.

Report 70
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Association CEO as Chief Communications Officer

SCD Group

A health episode left me in bed – two-thirds of the time in hospitals -- for 3+ weeks and left me pretty much "in the dark" in terms of news and information from my associations. And, it made me feel what it would be like for broad members who are left in the dark because of limited or non-existent communications from their association. My biases about association management.

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“The Other Nashville” Aims to Show That Music City Is More Than Country

Associations Now

A new association in Nashville is bringing together insiders from a variety of musical genres other than country. It’s message: The city is about great music and attracts great stars beyond its traditional roots. Despite what you’ve heard, Nashville isn’t all about country—in fact, it has a blooming music scene that extends beyond the bounds of the city’s long tradition.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Creating Engaging Content

Blue Sky eLearn

5 proven ways to punch it up. In online learning, we’re always one click away from the window closing. What are you doing to compel learners to stay? Bells and whistles will have little effect if you don’t first create engaging content. These five strategies will turn blah into hurrah! 1. Offer Transformation. Fundamentally, your learners don’t come to you for information.

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Tuesday Buzz: Learn From Hollywood Hack Attacks

Associations Now

Why a slew of recent Hollywood cyberattacks should have associations looking closely at vendor security. Also: a fundamental way to increase member engagement. Sneaky hackers pulled off several high-profile Hollywood cybercrimes recently, and associations should pay close attention to how they did it. Last month, a hacker (or a group of hackers) obtained unreleased episodes of Netflix’s Orange Is the New Black.

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With New Grants, Military Group Will Boost Chapters’ Local Impact

Associations Now

A new grant program from the Military Officers Association of America will help it leverage the power of its local components and their charitable work, while strengthening the national-chapter relationship. From marketing and communications to member engagement and community work, chapters can extend an organization’s mission on a local level. The Military Officers Association of America (MOAA) found a way to encourage its chapters in the work they are already doing through a new grant program.