Thu.Mar 01, 2018

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How Automation Will Save Marketing

Higher Logic

I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them.

Marketing 189
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8 Unprofessional Words and Phrases to AVOID

GrowthZone

Whether you’re addressing the board of directors, calling members, or emailing colleagues, it’s important to convey your message professionally. You already know the obvious no-nos words – swear words. Here are eight more words and phrases you may not have realized diminish your credibility and dilute your message. “To be honest” or “Honestly”. Is the rest of what you’re saying untrue?

Cost 79
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Member Participation, Volunteerism, and Contribution are Declining

Smooth The Path

Today it is harder to engage a member than it was ten years ago. Ten years ago it was harder to engage a member than it was ten years before that. Why is member engagement becoming so difficult? Well, because our members might be dividing their time between multiple associations. Or because our members are engaging with for-profits that are offering some of our benefits better and cheaper.

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Before They Get Away: Board Member Exit Interviews

Association Success

Learn from your board members before they leave. An association volunteer has committed four years of their professional life to serving on your association’s board of directors. They have been involved in the most important decisions that your association has faced over the last four years. They have held innumerable conversations with your association’s members.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

Beth Kanter

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent. The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics.