Thu.Mar 21, 2019

Daily Buzz: Make Membership Affordable for Young Professionals

Associations Now

Membership packages with all the bells and whistles of career benefits are important for young professionals, but you won’t attract them unless it’s affordable. Also: select the right AMS. Making membership worthwhile for millennials and Generation Z starts with value—but ends with affordability.

Weighing the Return On Not Investing

Association Success

How can you address the return on not investing on technological growth? A while ago, while keynoting a conference on using data and new technology, and there was one particular person in the audience who was full of questions. This person was asking about the Return on Investment (ROI) on this, that, and the other. At a certain point, I got off the stage, walked up to this attendee, and asked them what inaction will result in, what is the return on not investing?

Google Remarketing: 6 Tips for Advertising Success

Higher Logic

There’s marketing, and there’s Google Ads ‘remarketing’ – a term Google established in regards to their ability to enable websites to show targeted ads to users who have already visited their sites.

Tips 141

Should Associations Offer Conference Subscription Packages?

Associations Now

Major League Baseball teams have started offering Netflix-style ticket subscription packages to boost attendance numbers and attract younger fans to the ballpark. Is it time for associations to consider something similar for their conferences?

Website Governance for Associations


Tweet You never get a second chance to make a first impression. And often, the first impression of your association happens when a prospective member visits your website. Precisely why you need to know about website governance. So, what is it?

Canadian Commercial Drivers Group Opens Safety Training Facility

Associations Now

The Alberta Motor Transport Association built a new training state-of-the-art track and complex to help increase safety among its drivers.

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The Association That Helps Manage Your E-Commerce Returns

Associations Now

The Reverse Logistics Association is a group that represents the logistics for products after their initial sale—a business that, in the e-commerce age, is growing, quickly. This might sound unlikely, but your Amazon and Walmart returns are a gold mine—at least in the right context.

Baby Steps

Effective Database

One of the keys to developing good data management habits is to be aware of biting off more than you can chew. Or to put it another way, when you set out to change some data management habit, start with baby steps rather than some huge, unattainable goal.

Associations Boost Aid Efforts Amid Nebraska Flooding

Associations Now

Organizations throughout the Cornhusker State are hosting fundraisers and offering aid in response to the “bomb cyclone” that slammed Nebraska and neighboring states this week. The “bomb cyclone” that hit a number of midwestern states had a devastating effect on Nebraska in particular.

Being Busy Might Be Your Enemy

Smooth The Path

At noon a teller at a bank raced frantically back and forth between the drive up window and the lobby window trying to process transactions at the speed of light. Unfortunately, the pressure of the growing lines caused him to get flustered and make mistakes that customers caught later.

Conference Circuit: Continuing Education Pros

Associations Now

Rundown Attendees: 700 plus. Exhibit booths: 50. Learning tracks: 7. The University Professional and Continuing Education Association’s 104th Annual Conference begins next week in Seattle. Attendance is expected to top 700.

Spring Cleaning at Your Organization: What to Keep, What to Toss


Spring is officially here! And while it may not feel like it yet, it’s never too early to start indulging in a little spring cleaning - and that means at your office too! Clear space = clear mind.).