Velvet Chainsaw

JULY 23, 2020

Navigating change during a crisis is not for the faint of heart. During my career leading association event teams, I regularly recalibrated and redefined team member roles in order to drive innovation and improve our meeting experiences. Not every effort was a rousing success but attempting to inject new conference elements made us more nimble, creative and smarter as a team.

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Association Success

JULY 23, 2020

Is racism a result of prejudice, or is prejudice a result of racism? When asked to consider the question, most people will likely say individuals are prejudiced and that prejudice leads to racism. Dr. Wornie Reed , a professor of sociology and Africana Studies at Virginia Tech, argues the opposite is true. In a 2015 TEDx Talk at Virginia Tech, Reed said individuals are not born prejudiced — they learn bias somewhere along the way.

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Virginia Louisiana System How To 80

HighRoad Solution

JULY 23, 2020

As an association marketer, you likely have an e-newsletter that you send out to your members on a regular basis. This newsletter contains valuable information about upcoming events, opportunities for personal and professional development, and news in your industry. All of this information is great, but it can be difficult to select the topics that are broad enough to apply to your entire audience yet specific enough to deliver meaningful content that keeps your members engaged.

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Newsletter Member Engagement Content Marketing 78

Smooth The Path

JULY 23, 2020

Associations usually thrive when there is a strong community. Competitiveness can break down the community. Collaboration builds up the community. But sometimes we fight an uphill battle because many workplaces foster competitiveness. There’s only so much of the budget, promotion, grant, and visible project pie to go around. The first, best, most persuasive colleague wins.

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Project Member Engagement Member Experience How To 78

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Protech

JULY 23, 2020

By The Protech Team . Developers are at the heart of every software company. And with Protech’s product line constantly evolving — business intelli gence and a mobile app platform were recently added to the suite of world-class business applications for associations — top-notch developers are vital to our success. . Enter Protech Web Application Architect and Lead Product Developer Diego Altmann. .

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Products Software United States Team 52