WBT Systems

OCTOBER 17, 2022

In a competitive talent marketplace, jobseekers can be pickier about where they want to work. But you have to be pickier too. Think about your association’s future.

Tips 510

Tips Organization 510

Nimble AMS

OCTOBER 17, 2022

As an association looking to provide the best member experience, it’s vital to offer a mobile-friendly option. Pew Research Center reports that 97% of Americans now own a cell phone, with 80% of respondents texting. Whether discussing the latest industry trend on your online community platform or registering for your annual event, members want to connect with their organization from the convenience of their mobile devices.

Technology 138

Technology Member Engagement Social Media Software 138

Association Adviser

OCTOBER 17, 2022

As association decision-makers continue to navigate this decade’s next 1,000 days and seek the opportunity for their organizations to thrive, they will need to make a series of six tough decisions to anticipate and adapt to the unforgiving conditions ahead. In this column, I propose the first three decisions in the form of questions on which directors, officers, and staff partners should reflect individually, and then discuss with candor in their collective stewardship groups.

Proposal 134

Proposal Organization Leadership 134

Robert Skrob

OCTOBER 17, 2022

Many subscription leaders tell me, “My team has been implementing retention strategies but it’s making churn worse.” Ironic, but Yes, I see it a lot. Unfortunately, some churn rate reduction strategies are counter intuitive. Plus, there’s one mistake that appears to work initially, but usually backfires, causing high churn rates that can’t be stopped.

Strategy 36

Strategy Team Marketing 36

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