Thu.Apr 19, 2018

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4 talking points to justify membership management software

YourMembership

Are your strategies limited by your technology? With the right technology, you can keep track of member activities and assess critical metrics to know when your member engagement practices gain traction and increase membership. You know this, but you must now convince your board. You must communicate how to balance the cost of doing nothing. The post 4 talking points to justify membership management software appeared first on YourMembership.

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Transforming a Challenging Board/Staff Relationship

World Class Boards

Challenges in board/staff relationship generally arise from three types of board engagement: disengaged, over-engaged, or engaged in the wrong way. Let’s look at each area, then explore key strategies for overcoming the challenges presented. Disengaged. Staff with a disengaged board may see it as a blessing or a curse, depending on the degree to which the organization is staff-driven and the strength of the Chief Staff Executive (CSE).

Committee 100
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New Leadership: An Opportunity to Sharpen Your Association’s Brand

Association Success

New leadership can be a pivotal moment for an association. The initial focus of a new leader sets a precedent for the era ahead and can be a great opportunity to add new life to anything that has become stagnant, including the association’s brand. One of the reasons the Specialty Advertising Association of California (SAAC) Board of Directors selected me as the Executive Director, was because they were interested in evolving the association into a different organization than it had been in the p

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Transforming a Challenging Board/Staff Relationship

World Class Boards

Challenges in board/staff relationship generally arise from three types of board engagement: disengaged, over-engaged, or engaged in the wrong way. Let’s look at each area, then explore key strategies for overcoming the challenges presented. Disengaged. Staff with a disengaged board may see it as a blessing or a curse, depending on the degree to which the organization is staff-driven and the strength of the Chief Staff Executive (CSE).

Committee 100
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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What if Your Association’s Conference Moved Online?

Smooth The Path

“What if your association were an app?” Mary Byers asked us this question during Tuesday’s Association Chat. The question she asked is a relevant question for you, your staff, and for your board. This is a relevant question because what we come to expect in our personal lives we expect in our professional lives. Everywhere new apps are being developed.

More Trending

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Frank Kenny Part 2: Social Media Relationship-Building

GrowthZone

Leveraging social media is a great way to open a dialog and grow your organization’s relationship with its members. See Part 1 of Social Media Relationship Building with Frank Kenny. Here are 8 more tactics for your organization to implement to generate relationship-building conversations on social media: Post during off-business hours. Lots of people are using two devices when watching TV so take advantage of it.

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A Rising Tide Lifts All Associations. Take the 2018 Association Communications Benchmarking Survey

Association Adviser

Like the ocean, the association community is always in motion. Novel ways of communicating with members develop while outdated channels fade away. New generations of potential members arrive on the scene eager to participate but with communication preferences different from the old guard. New technology makes communicating with members easier in some ways, but more difficult to master in others.

Survey 60
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5 Myths About GDPR

Membersuite

Still unsure about how GDPR will affect you? Read this to find out more.

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New Article Posted: You Can’t Just Plan, You Must “Do”

Effective Database

There’s a book by David Maister, one of the preeminent consulting gurus, entitled “Strategy and the Fat Smoker: Doing What’s Obvious But Not Easy.”. The premise of the book is simple. Most of us know what to do (e.g., don’t smoke, eat better) but most of us don’t actually DO what we know should be done. I’ve found the same holds true for associations and how they manage data.

Course 45
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Learning Solutions 2018 Recap

Forj

I’m happy to be writing this blog post because it reminds me of warmer and sunnier days. I had the privilege of joining the ISD community at Learning Solutions 2018 in Orlando, FL this past March. My view at the conference. Now my view from work is several inches of snow! I ran my first full day workshop and gave a presentation. From my perspective, they went well!

Tools 17