Potomac Core

JUNE 8, 2016

In an evolving and complex world , is it possible for associations to become vital to the industries they serve? Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. As organizations consider these factors, is becoming a vital association too tall an order to fill?

DC 131

DC eBook Member Engagement Innovation 131

Socious

JUNE 8, 2016

As a marketer, I’m accustomed to giving content away for free in order to attract people to our website. Apparently, this model is not best suited for all markets.

Content 132

Content Marketing Association Management Strategy 132

Higher Logic

JUNE 8, 2016

What do you use more, your phone or your computer? During work, probably your computer. But when you’re away from your desk, waiting in line at the coffee shop or at home on the couch, probably your phone. And what do you think your community members use more? It’s a no-brainer to say mobile is bigger than ever. People are attached to their phones and use them in almost every part of their lives, from connecting with friends, to ordering pizza, to tracking sleep and exercise.

Class 120

Class Member Engagement Report Industry 120

Associations Now

JUNE 8, 2016

Putting time and energy into supporting your event after it’s over can pay huge dividends for your organization. Also: A reminder that every employee comes with a price tag—something you’ll have to budget for. Events come and go, and a lot of event planners will take a load off and close the file on an event almost immediately after it ends.

Price 72

Price Social Media Video Tips 72

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Membership Marketing

JUNE 8, 2016

Frequently, I have the opportunity to review the membership marketing programs of various associations. Sometimes, I find that organizations are doing too little to get and keep members. They need to increase the frequency and reach of their marketing efforts. However, of late I have observed another problem; overly complex and tradition bound membership marketing plans.

Marketing 59

Marketing How To Review Process 59

Effective Database

JUNE 8, 2016

One of the more common requests I hear from my clients is that they’d like to be able to compare year-to-year membership data (e.g., current number of members vs. same time last year or same time three years ago). What they often find, however, is that pulling historical data from their primary transactional database can be problematic. Data in transactional databases can change over time, which can affect historical queries and reports.

Review 52

Review Report Examples Marketing 52

Associations Now

JUNE 8, 2016

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? Many came of age during a recession. And even if they could afford some bling, they might recall Leonardo DiCaprio’s 2006 film Blood Diamond and experience some existential qualms.

Las Vegas 48

Las Vegas Industry millennials Press Release 48

Associations Now

JUNE 8, 2016

The American Anthropological Association, one of the largest organizations to vote on an academic boycott against Israel, decided against a boycott in a very tight vote. As an alternative, the association has taken steps to raise its members’ concerns with the Israeli government. If 40 more members of the American Anthropological Association had voted for a academic boycott of Israeli academic institutions, the headline on this story would be very different.

California 43

California System Conference Organization 43

Associations Now

JUNE 8, 2016

A new report released this week by the Association of National Advertisers makes some bombshell claims about how agencies and media buyers are using rebates and other means to receive kickbacks. Ad agencies, along with the group that represents them, responded fiercely. According to a new report released by the Association of National Advertisers (ANA) this week, the digital advertising space has a major problem.

Report 40

Report Discount Industry Products 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy