Smooth The Path
MARCH 7, 2019
Imagine that your members are on one side of a canyon. This canyon has steep walls, and a raging river with rapids is running through it (maybe even sharks). This metaphorical canyon separates your members from your association. The river represents the gap in understanding members have about the association and what the benefits we provide can do for them.
Wild Apricot
MARCH 7, 2019
Soliciting corporate sponsorships doesn't have to be hard. Here are 3 simple steps to help you secure more sponsors!
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YourMembership
MARCH 7, 2019
What are small-staff associations thinking about their organization and their membership these days? Are they preparing for and handling growth? What are their top priorities? These are just some of the questions Community Brands set out to answer in a recent survey of small staff (10 or fewer) associations. The survey was conducted between January.
Association Success
MARCH 7, 2019
Inform your education programs with this unique strategy. Is the learning you offer future focused? If you start changing your learning programs once you discover a new direction or need in your industry, it’s likely too late. It takes months or years to retool things like learning design, pathways and marketing. We need to find out what’s going to happen in our industry next year, in five years, and in ten years, then align the learning.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
MARCH 7, 2019
The global meetings industry is predominantly female. In honor of Friday’s celebration of the impact women make worldwide, here’s a look at how the meetings industry is doing its part. According to the U.S. Department of Labor , 77 percent of the country’s meeting, convention, and event planners are women. And you can find similar statistics across the globe, including in the United Kingdom and Australia.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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GrowthZone
MARCH 7, 2019
Tweet. Associations are constantly challenged to increase non-dues revenue. Boosting the bottom line can begin by maximizing what every association already has: a website. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. In Using Technology to Streamline Non-Dues Revenue , association pros can learn about what is and isn’t working for other member-based organizations.
Associations Now
MARCH 7, 2019
Due to pressure coming from managers or coworkers, a recent survey says more employees are running into problems taking their PTO. Is your organization vacation shaming? Here’s what to watch out for. It’s good to take time away from the office sometimes, but it’s not always possible for employees to get a week off. That said, it’s worth digging into why that’s the case.
Idea Architects
MARCH 7, 2019
People looking to innovate have long been admonished to think outside the box. It's good advice so long as one remembers that over time every fresh perspective or new way of thinking becomes a new box from which you must escape. Harvard Business School professor and bestselling author Rosabeth Moss Kanter wants us to do more. She suggests we need to think outside our building full of boxes, somewhat echoing Peter Drucker's concept of the "meaningful outside.
Associations Now
MARCH 7, 2019
Social media use is stalling, but when it comes to podcasts and smart speakers, there’s nowhere to go but up. Also: Market your educational offerings to employers. Social media is stalling as podcasts and smart speakers take center stage. That’s according to The Infinite Dia l 2019 [PDF], a survey from Edison Research and Triton Digital. Key findings show that social media is a saturated market.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Nimble AMS
MARCH 7, 2019
Community Hub was created to be highly configurable, and our clients are welcomed and encouraged, to modify the design to match their own branding. Back in February of 2015, Nimble AMS started on the adventure of building “Community Hub,” as our in-platform constituent facing portal to Nimble AMS. As an in-platform solution, it was important not to deviate too much from Salesforce’s visual styling and thus Community Hub’s design was heavily influenced by Salesforce’s design gui
Associations Now
MARCH 7, 2019
Determined to recruit new talent, the International Foodservice Manufacturers Association has launched an initiative to battle the perception that industry jobs are low-paying and dead-end. Recognizing that its industry is facing troubling recruitment trends and a potential talent gap, the International Foodservice Manufacturers Association has jumped into action.
Effective Database
MARCH 7, 2019
Because we’re so focused on always improving what we have now, it’s easy to overlook the things we already have. I’ve been working in association management systems for almost 30 years now, and the amount of progress in technology over that time is nearly dumbfounding. We’ve gone from systems that were entirely locked down, character-based, and non-relational, to systems that are completely open, accessible anywhere and to anyone, and can even anticipate what a user needs
Associations Now
MARCH 7, 2019
An Advocacy Opportunity Association professionals will visit Capitol Hill to advocate on policy issues affecting associations, including the UBIT fringe benefits tax, during ASAE’s American Associations Day events March 28-29. More information is available on the ASAE website. A controversial provision in the 2017 tax reform law that taxes certain fringe benefits offered by nonprofit employers is now a target for repeal in both houses of Congress.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
MARCH 7, 2019
Rundown Attendees: 6,000 plus. Exhibitors: 300 plus. Preconference workshops: 26. The National Rural Electric Cooperative Association’s 2019 Annual Meeting begins next week in Orlando. Attendance is expected to top 6,000. Thousands of electric cooperative leaders from across the United States are headed to Florida to hear the latest information and trends from industry experts, discuss challenges and solutions with their colleagues, and get connected to a powerful network.
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