YourMembership

JULY 17, 2017

Amazon entering the world of brick-and-mortar retail and grocery feels like we’re entering a new era in retail competition and offerings. Are these signs we must change and rapidly move towards different strategic objectives to keep up? It seems slightly overwhelming to think of all the moving pieces around us without some guidance and reflection. The post Amazon consumed Whole Foods.

Marketing 220

Marketing 220

Blue Sky eLearn

JULY 17, 2017

How do you know your eLearning programs are successful? A meaningful evaluation strategy is much more than crafting a course evaluation template in your LMS or running a report. In order to know whether your eLearning programs are meeting the mark, consider setting three levels of measurement: Strategy, Portfolio Performance, and Learning. Strategy.

Sample 163

Sample Course LMS Revenue 163

YourMembership

JULY 17, 2017

Amazon entering the world of brick-and-mortar retail and grocery feels like we’re entering a new era in retail competition and offerings. Are these signs we must change and rapidly move towards different strategic objectives to keep up? It seems slightly overwhelming to think of all the moving pieces around us without some guidance and reflection. The post Amazon consumed Whole Foods.

Marketing 150

Marketing 150

Eric Lanke

JULY 17, 2017

I'm doing performance evaluations with my direct reports this week and, on the advice of one of those direct reports, I'm asking everyone for their feedback on my performance as well. What, essentially, should I be doing that I'm not to help make everyone's job easier, to remove some of the roadblocks and barriers that are holding people back? So far, two people have zeroed in on the same thing, taken from the list of behaviors that we created to describe alignment with our core values: "Bring p

Committee 100

Committee Leadership Course Report 100

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

GrowthZone

JULY 17, 2017

Canada’s anti-spam legislation (CASL) came into effect July 1, 2014. Its purpose is to protect Canadians while ensuring that businesses can continue to compete in the global marketplace. Improve Your Association’s. Email Open Rates ». The Government of Canada is suspending the implementation of certain provisions in Canada’s anti-spam legislation (CASL) in response to broad-based concerns raised by businesses, charities and the not-for-profit sector.

Committee 84

Committee Review Innovation Technology 84

Aptify

JULY 17, 2017

When you receive a meeting invite, does your mind immediately seek out any excuse not to attend? I think we’ve all experienced this at some point (whether we openly admit it or not)! Meetings are a normal part of your work life and an expected part of your members’ lives too. Whether in person or remote, the productivity of your meetings has a direct impact on member engagement.

Member Engagement 77

Member Engagement Products 77

Association Success

JULY 17, 2017

How do we give our suppliers the respect they deserve? What’s Your Treatment Paradigm? Some associations treat their supplier members like lepers, while others consider their associate members to be potential strategic partners. Where does your association sit in this dichotomy? The paradigm for some associations is that of continually figuring out how to squeeze the last possible dime out of their suppliers, while others instead seek long-term partnership.

Analysis 66

Analysis Industry Cost Conference 66

Associations Now

JULY 17, 2017

A grasp of the numbers helps, but an increasingly complex world demands better communication skills too. If you’re on the hunt for a CEO job, it’s good to have some hard numbers to talk about—how much you’ve increased revenue, membership, attendance, and so on. But that’s not the only thing a recruiter and hiring committee are looking for. Pamela Kaul, president and founder of the executive search firm Association Strategies, Inc., says she’s seen plenty of association executives fail beca

Recruiting 75

Recruiting Recruitment Committee New York 75

Beth Kanter

JULY 17, 2017

As we enter the age of automation, more and more nonprofits are using bots. If bots are designed well, they can have impact. The San Francisco Museum of Art recently launched an ingenious bot called “Send Me” that allows anyone to send a simple text message and receive a picture of a piece of art matching the idea, words, or phrase texted.

San Francisco 38

San Francisco Project 38

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

JULY 17, 2017

A group of local visitor bureaus, businesses, lawmakers, and associations spoke out against the proposed Texas “bathroom bill” on Monday as the legislature prepared to kick off a 30-day special session. As Texas legislators convene for a special session to discuss a 19-item agenda, including the state’s proposed “bathroom bill,” the Texas Welcomes All and Keep Texas Open for Business coalitions—along with state CVBs, business leaders, lawmakers, and other groups, including ASAE—denounced the bil

Texas 73

Texas San Antonio Fort Worth Arlington 73

Associations Now

JULY 17, 2017

A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate and find inspiration. To address supply chain deficiencies and offer marketing executives better ways to connect with consumers, the Chief Marketing Officer (CMO) Council, in partnership with NPES—the Association for Suppliers of Printing, Publishing and Converting Technologies, recently launched an online resource for marketing executives.

Resources 60

Resources Marketing Case Study Innovation 60

Associations Now

JULY 17, 2017

In Minnesota, the Super Bowl Host Committee’s legacy fund, backed by money from the NFL and other donors, is helping to pay for community projects throughout the state. The Minneapolis-hosted Super Bowl LII is still nearly eight months away. Super Bowl LII isn’t coming to Minneapolis until February, but the big game’s impact is already being felt in Minnesota—and for reasons that have nothing to do with football.

Project 60

Project Minneapolis Minnesota Committee 60

Associations Now

JULY 17, 2017

Simple ways to evolve your meetings to make them feel more personalized. Also: how to give constructive feedback to your boss. Event professionals go to a lot of effort to create special experiences, but there’s still a ways to go before attendees feel that conferences are designed just for them. While we wait for new types of event personalization technology to emerge and become more accessible, there are still plenty of things you can do in the short term to add a personal touch to your next m

Virginia 49

Virginia Washington Technology Content 49

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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