Thu.Jan 18, 2018

article thumbnail

Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and

article thumbnail

Volunteers Vs. Staff: Overcoming Different Perspectives

Association Success

How do we maintain an accord between volunteer and staff leadership? One thing that associations all have in common is a sense of purpose. A vision of a common good is the axis upon which the internal workings of an association spins – or at least should spin. This distinctive aspect of the industry is disturbed by the fact that associations are also unique in their design: they have to rely heavily on volunteer efforts to move forward in pursuing their goals.

Project 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hidden Problems That Seriously Erode Member Engagement

Smooth The Path

Have you ever tried to do something online that should have been easy but wasn’t? This issue could be with your cell carrier, or computer company, or utility. Maybe you cannot figure out what link to click. Or you click the right button but nothing happens. Or you click a link, and then another, and another just to end up right where you started.

article thumbnail

LIVE WEBCAST: 2018 Association Survey Results

GrowthZone

GrowthZone surveyed over 1,000 association professionals across. the U.S. and Canada. And the results aren’t what you think. Register Now. LIVE Webcast: Wed., Jan. 24 th | 12 pm CST. Join the upcoming, live webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team for the first public look at the 2018 Association Trends Survey findings.

Survey 60
article thumbnail

Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

Small, But Mighty: A Resource for Small Nonprofit Leaders

Beth Kanter

Note from Beth: I’m honored to be a member of the Leap Ambassadors Community , a group of people in the nonprofit sector who care deeply about high performance. A recent work product from this community includes “ Small, But Mighty ,” created by a small group led by Debra Natenshon and Karen Walker, the guest post authors. Often, we think of “high performance” as something only for large organizations, but smaller nonprofits can apply the ideas too.