Email Marketing vs. Marketing Automation
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and
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