Tue.Dec 11, 2018

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It’s Time to Look Back at Your Association’s Membership Metrics

Membersuite

Looking back at your 2018 membership metrics can help you assess the health of your organization, spot areas that need work, and identify reasons to celebrate. After all, ‘tis the season to celebrate.

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Engagement is the Fuel that Drives Us

Smooth The Path

Engaged members are the chief evangelists for many associations. Most new members join because a member told them about the association. Engaged members are volunteers, speakers, mentors, writers, evaluators, and community engagers. Engaged members are concerned about the future of their industry, profession and association. When associations innovate for engaged members they attract more engaged members.

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The Master List of Apps Your Nonprofit Needs

Wild Apricot

Find the perfect nonprofit app to help you design your day, schedule your tasks, and more in this list.

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4 Community Managers, 25 Community Building Questions Answered [WEBINAR RECAP Part 2]

Higher Logic

Last week, we shared advice from four of our community managers about challenging scenarios you might encounter in your community (and their recommendations on how to solve them). This week, Lindsay, Will, Annie, and Emily are back to share their answers to 25 questions on topics like increasing engagement, finding an expert for your Q&A session, and encouraging lurkers to participate.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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8 Association Event Ideas 20-Somethings Will Love

GrowthZone

Our recent industry survey revealed a number of trends impacting the association industry. Several of the questions generated numerous responses specifically about young professionals. The How-To Guide to Successful Event Promotions. is a blueprint for association success. Regardless of size, budget, or mission, associations continue to struggle with ideas to engage 20-somethings.

More Trending

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How We Transitioned From Brick-and-Mortar to a Virtual Workspace

Association Success

The story of an organization transitioning into the future of work. I work with ARMA International, a completely virtual organization. In the fall of 2016, we transitioned from our brick-and-mortar office with the option for employees to regularly work remotely into a completely virtual environment. How did this process work out for us? And is the future of work virtual beyond our organization?

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The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. It’s a measure of how well a given medium works for reaching members with association information. Every association is different, of course, and one way of communicating might work well for one association but not another.

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Education in Healthcare: the Next Fundraising Goldmine

GlowGlobally

Recently presented at the ASAE Annual Meeting in Chicago to over 100 association executives, Mr. Lieven Mariën, external relations manager for MCI Benelux, repeated his popular session last week in a LIVE Webinar. The session was recorded an available for on demand viewing. According to a recent study 53% of associations surveyed struggle to secure event sponsors while member retention rates decrease by 16%.

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It’s Time to Look Back at Your Association’s Membership Metrics

Membersuite

Looking back at your 2018 membership metrics can help you assess the health of your organization, spot areas that need work, and identify reasons to celebrate. After all, ‘tis the season to celebrate.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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The Best Way To Learn About Marketing Automation At Association Forum’s Holiday Showcase

HighRoad Solution

HighRoad Solution is proud to bring some of our best and brightest to the Association Forum Holiday Showcase at the Hyatt Regency Chicago on December 13 th. Attendees can expect to connect, network, and celebrate professional and personal development. As a long-standing part of the Chicago association community, HighRoad is proud to be among the reputable organizations attending the Showcase.

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Report: Social Donors Less Dedicated to the Cause

Associations Now

A report from the mobile donation platform OneCause finds that while donations for social reasons—whether at physical events or in digital campaigns—are low-friction, those donations don’t drive lots of engagement. Like other donor audiences, social donors—those who give through event-based and peer-to-peer fundraising—have unique giving behaviors, motivators, and engagement preferences.

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Community building: 10 effective rules for success.

Disciple Media

Community building is a passion. Over the past 12 years, it’s been my pleasure to help online brands grow an enthusiastic base of friends and fans. I get a kick out of solving problems and helping others achieve their goals. While many of my peers dread opening emails or checking private messages, I can’t wait to dig in. Part of it is my desire to help and part of it is that I’m a prolific communicator.

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Diversity Front of Mind for PGA Ahead of Big Move

Associations Now

With diversity issues long facing its membership and golf in general, the association sees opportunity for improvement as it moves to the Dallas area in the coming years. The Professional Golfers’ Association of America (PGA of America) knows it has a problem that lingers from deep in its history, but it’s taking steps to right the ship—and sees a change of scenery as a potential opportunity.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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There is no stasis in data management

Effective Database

Here’s the thing. With data management your data is either getting better or getting worse. There is no stasis. So which is happening in your organization?

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Daily Buzz: The Case for Competent Jerks

Associations Now

In the likability versus skills debate, competency wins out, according to a new study. Also: what an office dog can do for company culture. When it comes to your boss, would you rather work with a caring, likable leader or a jerk with a grade-A resume? It sounds like a trick question, but it’s not. In the work world, competency reigns supreme—even if that means dealing with someone who isn’t as respectful— according to a new study.

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