Thu.Oct 10, 2019

How to Use Customer Engagement Data to Identify New Sales Opportunities

Higher Logic

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4 Tactics You Definitely Aren’t Using to Grow Your Nonprofit Email List

Wild Apricot

Having these 4 tactics under your sleeve will help grow your nonprofit email list in no time

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Membership Q&A: Call or Text?

Spark Consulting

Let’s say you’re over email and want to take your welcome, retention, and/or renewal communications to the next level. Should you call, or should you text? Well, who are your members? What generations are represented and in what quantities? It’s not just your imagination – Millennials and GenZ genuinely do prefer text to voice calls, by pretty significant majorities (in the US, nearly 3/4 prefer text). You can get the full study here.)

Your 2020 guide to setting pricing for your association’s educational content

YourMembership Blog

Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership. Membership & Marketin

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Daily Buzz: Make It Easy for New Members to Engage

Associations Now

Give new members short, high-value content that takes little time to absorb. Also: Incorporate health and wellness into your next event. We’re all pressed for time, and the new members of your association are likely no exception. Don’t lose their attention with dense, time-consuming programs. “I

3 Problem-solving Elements to Find New Solutions

Association Success

We encounter problems everyday in our personal and professional lives. It’s nothing new, and certainly nothing to be afraid of. Imagine if every time something unexpectedly bad happened, we just panicked and froze. It wouldn’t get us anywhere.

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Why Do I Need Two MarTech Automation Platforms?

HighRoad Solution

When it comes to IT investment, association management teams tend to be subject to a lot more scrutiny than their counterparts in the for-profit world. With good reason too – you’re spending members’ money, so you need to make sure you’re spending it wisely. Marketing Automation Email Automation

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Why Your Association Needs a Whistleblower Policy

Associations Now

Sample Policies Think your association needs a whistleblower policy and want some guidance on creating one? Or do you have a policy, but want to make sure that it’s got all the right elements?

A Lesson from the NFL: Boosting Member Engagement Through Organizational Milestones

MembersClicks

If you’re a football fan, then you’re probably already aware that this is the NFL’s 100th Season. To celebrate, the league has organized a number of initiatives to generate fan excitement. Hey, a century is worth celebrating!). They have an entire website dedicated to the 100th season.

Three Ways to Boost Conference Security

Associations Now

Conference security remains a priority for planners and attendees, and new technologies are being introduced to meet their needs. Here’s a look at three tools worth checking out. It’s not surprising that security is top of mind for both meeting planners and attendees.

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Storytelling in the Day of Twitter

Association Adviser

Mobile content needs to be tailored to your social media audiences. That content falls somewhere on what Nina Mishkin calls the Storytelling Spectrum. The post Storytelling in the Day of Twitter appeared first on Association Adviser. Features Marketing & Communications Digital Summit Twitter

Why Do I Need Two MarTech Automation Platforms?

HighRoad Solution

When it comes to IT investment, association management teams tend to be subject to a lot more scrutiny than their counterparts in the for-profit world. With good reason too – you’re spending members’ money, so you need to make sure you’re spending it wisely. Marketing Automation Email Automation

Team 40

Members Do Not Have Time to Engage with Their Association

Smooth The Path

I have a good friend that I see too infrequently. When we do see each other, we have lovely, interesting, far-ranging conversations. If time were not a constraint, these conversations could continue non-stop for days. But time is always an issue. We schedule one-hour morning walks, and those walks often stretch to two-hours. Because we run overtime so often, I think we book our walking “appointments” less often than if we stuck to the hour.

Diamond Industry’s Ad Campaign Gives Nod to 3 Billion Years of History

Associations Now

The Diamond Producers Association is working to emphasize the historic advantages that natural diamonds have with a new advertising campaign that goes way back.

Gearing up for Nimble AMS Winter ’20

Nimble AMS

Here’s what customers can expect in the Nimble AMS Winter ’20 release. The air is starting to feel colder and crisper – a sure sign it’s time to launch our Nimble AMS Winter ‘20 release!