Fri.Mar 27, 2020

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Association Brain Food Weekly: 3.27.20

Reid All About it

The weekly list of free educational events and resources for the association community… The Virtual Conferences Survey from Tagoras comes at an opportune time since virtual events are on everyone’s mind. It doesn’t matter if your association is a virtual conference pro, thinking about jumping in, or not likely to do anything with virtual conferences, they still would love for you to participate.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world? This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation.

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5 Tips to Stay Healthy While Working Remotely

Achurch

Working from home inherently has some perks that can help reduce stress. Rush hour? What’s that? Figuring out your wardrobe for the day? Who cares what you’re wearing! Temperature in the office not to your liking? Now you have complete control! With so many benefits, it is easy to overlook possible pitfalls that can negatively impact your physical and mental health.

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Associations Harness Digital Tools to Help Isolated Seniors

Associations Now

New online platforms help the elderly and isolated feel less alone during this time of social distancing and self-quarantine. Even before the COVID-19 outbreak, loneliness was epidemic in this country. More than three in five Americans said they were lonely in a survey released in January , long before today’s social distancing measures were adopted in response to the coronavirus.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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5 Ways Advertisers Must Shift Their Messaging for the Moment

Association Adviser

Advertising and marketing in the midst of a crisis can feel a little like walking a tightrope. It’s more important than ever to keep your company’s message in front of potential clients whose lives and businesses you’re looking to help improve, but if that message is too strong or strikes the wrong tone, it can […]. The post 5 Ways Advertisers Must Shift Their Messaging for the Moment appeared first on Association Adviser.

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Virtual Pro-Tips from our Tech Team

HighRoad Solution

Suddenly working from home for more than one day out of the week? Are your office hours blending with your personal hours? Are you finding it difficult to focus in the midst of kiddie chaos? We hear ya. Luckily, HighRoad was doing "remote" before remote was a thing. For over a decade, HighRoad has been spinning up products, providing consultative and innovative solutions, and evolving our clients' digital stacks straight from our home offices.

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New Decade: New Experiences, New Challenges

Association TRENDS

A new report to help you successfully navigate uncharted waters in the years ahead. Organizations today are entering into unchartered territory. With the global pandemic of Coronavirus (COVID-19) affecting families, businesses and communities, associations and member-based organizations are thinking about the ways that they have traditionally engaged their members and constituents along with what adjustments are necessary for their programs, activities and in-person events.

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Nurturing the full member lifecycle

HighRoad Solution

Digital marketing, and marketing in general, has two central goals: acquisition. (finding. the right people and converting them to customers) and retention. (keeping. those people engaged with your brand or organization via consistent communication). Our goals as marketers within the association space are really no different. Using a variety of methods, from annual conferences to social media ads, we hope to attract the right people to join our association, and once we’ve captured their interest

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Advocating from Afar: Virtual and Remote Grassroots Advocacy

Beekeeper Group

From the Grassroots Professional Network LinkedIn page: COVID-19 suddenly canceled the conference and fly-in plans for advocacy organizations across the country. Unsurprisingly, many are looking to virtual and remote options to facilitate engagement between their stakeholders and policymakers. While it may be hard to see the silver lining to this crisis, establishing a virtual or remote advocacy presence for your program has long been considered a best practice, even if it wasn’t a priority unti

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more