Association Adviser
NOVEMBER 29, 2018
In our fast-paced, digital world, our attention spans are waning. So is our free time away from screens. Business professionals face more work demands than ever leading to a juggling match between work priorities and association membership involvement. With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine.
Smooth The Path
NOVEMBER 29, 2018
Some organizations act like monopolies. They inconvenience their customers greatly to suit the perceived needs of their business. The doctor’s office that makes patients wait for two hours. Or the internet provider that makes it difficult and expensive to disconnect service. This type of behavior may show up in the power company or the wireless provider.
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Higher Logic
NOVEMBER 29, 2018
Some people might be nervous to tell their employer that they’re jet-setting to the desert for Burning Man — because, wait, what is Burning Man anyway? The answer is not a simple one. A festival? Nope. A Mad Max-esque utopia? I’d say so. A party in the desert? Sure, but I’ll get back to that. The largest Leave No Trace (LNT) event in the world? You betcha.
YourMembership
NOVEMBER 29, 2018
Your association may be small, but when it comes to selecting new association management software (AMS), you’re about to make a big investment – not just a financial one, but also an investment in the future of your association. To ensure your investment in your new AMS will enable your staff to best serve your. The post Must-have functionality for your next association management software appeared first on YourMembership.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
NOVEMBER 29, 2018
If you’re looking to improve onsite customer service at your meeting, a chatbot may be a good choice. Not only will it help answer your attendees’ most frequently asked questions, but it will also provide your association with data and insights. A few weeks back there was a discrepancy in my cellphone bill that I was dreading having to resolve. Why?
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
NOVEMBER 29, 2018
How one organization created a sustainable foodie experience without breaking the bank. Experiential catering is on the rise, food walls are the most Instagram-worthy posts these days, and fine casual dining is a favorite among meeting attendees. No one wants the same turkey sandwich boxed lunch or boring dinner buffet line at their next meeting. While over 50 percent of meeting planners are trying to reduce their food and beverage budgets, according to Successful Meetings , you don’t have to ov
GrowthZone
NOVEMBER 29, 2018
Your members don’t need to show up to all your events to be engaged. It’s time for associations of every size to walk away from 20 th -century rules and fully embrace online marketing. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Content is critical for engaging members and prospects, so don’t overlook the power of storytelling.
Membership Marketing
NOVEMBER 29, 2018
The most recent research shows that nearly half of all professional and trade associations are experiencing growth in their membership counts. But that also means over half of associations are reporting declines or stagnation in membership. What is holding back growth for these associations? Much of the problem lies in not following sound marketing practices.
Nimble AMS
NOVEMBER 29, 2018
Join Nimble AMS December 4-5 at the Nimble AMS booth #443 (the Airstream!) during the 2018 American Society of Association Executives (ASAE) Technology Meeting and Expo in National Harbor, Maryland. Association leaders, innovators and tech enthusiasts will be taking in the show and exploring topics around this year’s theme, is it the revolutionary or evolutionary spirit that should drive your organization?
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Association Adviser
NOVEMBER 29, 2018
What are brands? Brands are perceptions. When people choose a brand over another, their choice is not random, but has developed over time. People choose brands because they have established perceptions and expectations of the benefits they will get from using that product or service. Just like product and services, we have personal brands. You may not be aware of this, but you are building your brand every day.
Associations Now
NOVEMBER 29, 2018
Funds raised on #GivingTuesday this week increased 27 percent over last year, with Facebook responsible for much of the growth. Also: the importance of nailing the survey invitation. Facebook’s recent bad press can’t take away from the good it did this week. According to stats gathered by The Chronicle of Philanthropy , #GivingTuesday, in its seventh year, raised $380 million, a 27 percent increase from 2017.
Association Adviser
NOVEMBER 29, 2018
“Wait…print isn’t dead? Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.”. Forbes.com: Millennials: A Generation of Page-Turners, Jan. 16, 2017. Forecasts a decade ago proclaiming print media would join the dinosaurs was vastly shortsighted. While print media’s role has evolved over time, it is not dead.
Associations Now
NOVEMBER 29, 2018
The Recording Academy will revamp its membership process, putting new emphasis on diversity. The move comes after a controversy involving this year’s Grammy Awards ceremony, but the organization says it’s part of a long-term effort to make larger changes. First the organization behind the Oscars put increasing focus on diversity in its membership and nominations, and now it’s the Grammys’ turn.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Effective Database
NOVEMBER 29, 2018
At a recent speaking engagement, I was asked what I think is the greatest value a consultant can bring to a project (in this case, choosing a new association management system). I think the greatest value a consultant with significant experience can bring you is perspective. . For example, when I work with clients on choosing a new AMS, part of what I’m looking for is what make the client “weird.” That is, what makes this association unlike most other associations.
Associations Now
NOVEMBER 29, 2018
The Sports Wagering Integrity Monitoring Association, announced this week, aims to help take formative steps to prevent and respond to incidents of fraud when they arise. It comes months after a Supreme Court ruling allowed states to legalize and regulate sports wagers. With a Supreme Court decision paving the way for legalized sports betting in some states, a new association hopes to set the rules of the road for wagering.
Associations Now
NOVEMBER 29, 2018
Rundown Attendees: 2,000 plus. Exhibitors: 250. Speakers: 100 plus. The American Exploration and Mining Association’s 124th Annual Meeting begins next week in Spokane, Washington. Attendance is expected to top 2,000. More than 2,000 miners, exploration geologists, and industry experts, manufacturers, and suppliers are headed to Spokane, Washington, to hear from informative speakers, participate in technical programs and short courses, and network with other professionals.
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