Spark Consulting

MAY 10, 2017

In short, relationships. Most of the focus on diversity and inclusion in the for-profit world is on staff and, to a lesser degree, boards of directors (which, of course, only some for-profit companies have). The association operating environment is much more multi-layered. Of course, we also have staff teams and boards of directors. But associations have very different relationships with our boards than for-profit companies do.

America 150

America Case Study Recruiting Recruitment 150

Optimist Consulting

MAY 10, 2017

Membership organisations often require members to sit on their board/council to oversee the strategic direction of the organisation. Like with any volunteering opportunity, it can sometimes be a challenge to find people who are willing to come forward. I think one of the complications with board/council elections, is that they have often have a formal & legal aspect which can ‘scare’ people into communicating in a very formal way when inviting members to stand for election.

Communications 113

Communications Tips Project Content 113

GrowthZone

MAY 10, 2017

The ASAE MMCC conference was amazing! From the keynote speakers to mariachi bands, it was a whirlwind of activity. Thanks to ASAE for organizing another exceptional event. Take a no-obligation product tour of GrowthZone AMS ». The GrowthZone booth was a flurry of activity. It was fantastic to meet so many new people as well as see familiar faces. We’re glad everyone loved the lava lamp pens and appreciate those who took the time to fill out the survey.

Products 112

Products Conference Survey Organization 112

Associations Now

MAY 10, 2017

When Chipotle, a leader in the fast-casual space, was confronted with a food safety crisis two years ago, the brand suffered. To recover, the company reestablished relationships with its most loyal customers. It’s a strategy associations can learn from. What do burrito bowls and associations have in common? Talk to William Espey, brand creative lead for Chipotle, and he’ll tell you: a lot.

Denver 85

Denver United States Strategy Innovation 85

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Member Engagement

Aptify

MAY 10, 2017

Ask a membership professional about some of their biggest challenges, and selecting and implementing membership software is right up there. Why is it so challenging? For starters, before you even get to the selection phase, you have to convince the board to fund the project. There’s a lot riding on your proposal to the board—staff’s productivity and effectiveness, data security and usefulness, maybe even your reputation, and definitely your stress level.

Proposal 77

Proposal Software Project System 77

Aptify

MAY 10, 2017

Welcome to the first day round-up of the AusAE Conference and Exhibition 2017 (ACESYD17). My job at the ACESYD17 conference (aside from hosting Stream B and the ACE Learning Zone) will be to give you a round-up of the day’s activities so you never miss a beat of the packed ACESYD17 program.

Conference 63

Conference 63

Associations Now

MAY 10, 2017

Is the relationship between your national office and your local chapters in trouble? Also: how to approach social media as a communication channel between you and your members. For your association to be at its best, your national office and your local chapters need to have strong ties and an aligned strategy. When was the last time you evaluated your chapter-network relationship to make sure it was at its most productive?

Social Media 68

Social Media Leadership Communications Content 68

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” Most membership organizations have operated with this philosophy for years. I have defined this ongoing relationship as the Membership Lifecycle. But the news is that today the understanding of membership as one of the most powerful relationship builders between any organization and its audience is becoming foundat

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Associations Now

MAY 10, 2017

The International Congress and Convention Association’s latest report on the state of the international meetings industry puts Paris atop the list of cities for meetings for the first time since 2014, while the U.S. hosts more international meetings than any other country. What a difference a decade makes. The International Congress and Convention Association counted just under 6,000 international association meetings back in 2006.

Report 66

Report United States Class America 66

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Strategy

Effective Database

MAY 10, 2017

I’m often asked by my clients, “What’s the single most important success factor during system implementation?” That answer is easy: user acceptance testing. What is user acceptance testing (UAT)? UAT is when the association staff tests the software to determine if it is behaving in a manner the staff expects it to. Put simply: Is the software working the way we want it to, and if not, what can we do to fix it?

Software 49

Software System Report Process 49

Associations Now

MAY 10, 2017

The National Association of School Psychologists and the Tennessee Suicide Prevention Network are among a variety of organizations warning of potential dangers to young people posed by the popular Netflix series 13 Reasons Why , centered on a teen who takes her own life. The hit TV series 13 Reasons Why , which Netflix just renewed for a second season , is getting blowback from mental health, school, and suicide-prevention groups for its graphic depiction of suicide and for promoting what they s

Tennessee 65

Tennessee Education Content Resources 65

Associations Now

MAY 10, 2017

With high-priced ticket resales drawing more attention than ever in the U.K., several groups are highlighting potential problems for consumers. One is gathering consumer experiences, while another is offering a guide with tips on how to “beat” the resellers. Think ticket prices are getting out of hand? A consumer group wants to hear about your pain points with ticket resellers.

Price 40

Price Tips Survey Products 40