Mon.Oct 24, 2016

article thumbnail

10 Mandatory Membership Fields to Track in Your Database

Wild Apricot

It’s important to keep track of the right member information, because you can analyze it to develop growth, retention, or engagement strategies for your organization. From our experience, here are the 10 mandatory membership fields to track.

Strategy 245
article thumbnail

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. A quote from a Forrester report , this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Defining the Right Ends Takes Time

Eric Lanke

That's one the observations I took away from my association's latest Board meeting. Defining the right "ends" (i.e., the high-level outcomes the association is in the business of achieving) takes time. And by time, I don't mean hours or days. I mean years. Hear me out. My Board adopted a modified version of the Carver Policy Governance model five years ago.

article thumbnail

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

article thumbnail

Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

What If Attendees Remember Nothing From Your Event?

Velvet Chainsaw

Yes, what if they remember nothing from your event? “Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. (Read her article for seven ways to boost learning.). What’s worse than remembering nothing from the event? If attendees learned something and can’t apply it.

More Trending

article thumbnail

Podcast: Insights from the Global Engagement Index 2016 – Strengthening Member & Customer Relations Globally

GlowGlobally

Join Renata Lerch, Deputy Managing Director of the American Society for Quality and Elisa Pratt, Chief Global Member Engagement Officer of ASIS International , for a discussion on the results of the GEI and insights gained by their associations from analysis of their own member and customer data against the global benchmark. This free 45 minute webinar will take place on November 15 th from 100pm-145pm Eastern.

article thumbnail

For Marketing Association, Name Change Highlights Data

Associations Now

DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data Marketing Association’s rebranding in advance of its 100th anniversary next year. The Direct Marketing Association will remain DMA, but it’s dropping “direct” and putting “data” front and center. Data has always been the fuel driving marketing and advertising innovation from its earliest days a century ago to today.

article thumbnail

This is NOT what business development looks like

Effective Database

A client of mine wanted to send an RFP for redesign of their website to a design company I had not previously worked with. Because I had no contacts there, I used their online form, which included a category for “new business” and submitted my name and some details, in order to find out who I should be working with. A week passed with no response.

Process 57
article thumbnail

Monday Buzz: Your Private Community’s Toughest Battle

Associations Now

In an age when social media replicates most of what your private community is doing, how do you compete? Also: An iconic office chair gets a redesign. Private online communities have it tough. The reason? They’re no longer the only game in town. In a post on the FeverBee blog , community expert Richard Millington presents arguments both for and against keeping online forums around in an age when social media generally replicates the technology.

article thumbnail

2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

article thumbnail

State Restaurant Group Backs Transgender Workplace Project

Associations Now

The California Restaurant Association put its support behind a member-launched project that helps to connect transgender people with jobs in the restaurant industry. The California Restaurant Association is backing a project started by one of its members that will help reduce the high rate of unemployment among the transgender community. The California Trans Workplace Project , created by CRA member and trans woman Michaela Mendelsohn, works to connect transgender people with jobs in the restaur

Project 58
article thumbnail

Online Lenders Working to Find Advocacy Footing in Washington

Associations Now

The online lending industry has started to build up its association presence in the past year, out of a desire to set the agenda around regulations in a growing space. The efforts come in the form of self-regulation, along with an eye toward advocacy. Like many fairly young sectors, online lending is one defined by its lack of regulations—as well as pressure to put new ones in place.

article thumbnail

Secretaries of State Association Reaffirms Integrity of Electoral Process

Associations Now

With Donald Trump repeatedly suggesting that the election may be “rigged,” the National Association of Secretaries of State has spoken out, emphasizing that the electoral process has numerous safeguards in place. In the face of unprecedented criticism from one of the two main candidates, who asserts that voting integrity is lacking in the 2016 presidential election, one association is trying its best to reassure the public before November 8.

Process 72