YourMembership
JANUARY 10, 2019
Make 2019 your most efficient and effective year yet with these tips. Work smarter on the go Cloud-based technology allows you to work from anywhere and at any time. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet.
Wild Apricot
JANUARY 10, 2019
Want to help your organization see just how valuable your volunteers are? Elisa Kosarin, CVA, explains how to prepare a volunteer report that will prove their value.
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Smooth The Path
JANUARY 10, 2019
There are many ways to measure the health of an association. Revenues, renewal rates, opens, clicks and the number of attendees are a few examples. But any of these standard metrics can be hacked in the short-term which can hurt the association and members in the long-term. Since what we measure is what we do, here are a few of my favorite ways to assess association health: Is word of mouth strong?
Virtual
JANUARY 10, 2019
Welcome to the fourth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Four, Andy discusses the power of trust within a company. This discussion explores how the power of trust can lead to better results and greater success within a company.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
GrowthZone
JANUARY 10, 2019
Every year, the Association Survey Results report is our most downloaded document. With up-to-date statistics and broad feedback from association professionals, this year’s report is our most comprehensive ever. Download the free. 2019 Association Survey Results report now ». In an easy-to-read format, the 2019 report addresses everything from board performance to referral programs.
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Associations Now
JANUARY 10, 2019
Research shows that many leaders don’t think digital transformations are successful. Here’s how to lay the groundwork for a good outcome. Also: habits that help meeting planners save time (and their sanity). If a digital transformation is on your association’s to-do list in 2019, be warned: A recent study shows that about half of senior executives don’t think their organizations have executed 50 percent of their strategies successfully.
Velvet Chainsaw
JANUARY 10, 2019
It’s hard for conference organizers to stick to planning the essential elements of their events. We are bombarded from every side from people who want us to add their components to the schedule. Various departments and committees see the event’s gathering of people as an opportunity for them to showcase their programs, services and agendas. As a conference professional, it is your mission each day to keep your focus on the essential elements of your event for your customers’ sake.
Associations Now
JANUARY 10, 2019
Hotels are making it easier for guests to work, connect, and explore during their stays. Consider these three examples—and whether you might do something similar for your conference attendees. Over that past few months, I’ve read about a number of hotel brands taking some creative approaches to helping their guests better work and connect with one another during their stays.
Nimble AMS
JANUARY 10, 2019
Nimble AMS has always been an advocate for Salesforce’s Person Account model where Business Accounts and Individual Person Accounts are treated as “Account” equals. In the world of associations, both businesses (B2B) and individual customers (B2C) engage with the association to collaborate, participate, and transact. At the Salesforce World Tour New York City conference in December, it was made very clear how important Person Accounts is to the future of Salesforce and their vision of the Custom
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Membership Marketing
JANUARY 10, 2019
There are several very good reasons why associations should focus their attention on trying to winback or reinstate former members. First, a former member is aware of who you are and the basic benefits that you offer. There is not a need to educate them from scratch. Secondly, a former member’s previous behavior identifies them as someone who clearly, at one point in time, had an interest in and need for what your association has to offer.
Association Adviser
JANUARY 10, 2019
Your association has a mountain of data from member profiles, job listings, transaction records and more. The amount of data your association hosts in its website, career center, and association management system may feel overwhelming, but it shouldn’t. Data: . 1 : factual information (such as measurements or statistics) used as a basis for reasoning, discussion, or calculation. 2 : information in digital form that can be transmitted or processed. 3 : information output by a sensing device or o
Effective Database
JANUARY 10, 2019
In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except the person who it happens to.” I found this incredibly profound as I thought about how often I’ll hear from my clients and other association executives, “The software should function like this, because that’s how we do it, and that’s how every association does it.” That statement makes perfect sense when considered thought Gilbert’s claim; none u
Associations Now
JANUARY 10, 2019
Rundown Attendees: 1,100 plus. Exhibitors: 300. Sessions: 40 plus. The Indoor Air Quality Association’s 2019 Annual Meeting begins this weekend in Atlanta. Attendance is expected to top 1,100. More than 1,100 air quality contractors, consultants, facility maintenance professionals, researchers, and vendors are headed to Atlanta to attend education sessions, network with colleagues worldwide, obtain continuing education credits, and stay ahead of the competition.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
JANUARY 10, 2019
The popular Games Done Quick series of events have become reliable charity fundraisers in recent years—all while helping to respect the culture of video games. A look at how the Awesome Games Done Quick event is doing these days. If you’re into video games and livestreaming, this week has offered a lot of excitement worth watching in the form of Awesome Games Done Quick (AGDQ) , an annual event that has become a staple of gaming culture.
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