WBT Systems
JANUARY 16, 2018
Every January, articles about trends take over the internet. You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist.
Higher Logic
JANUARY 16, 2018
Associations are usually labeled as “small” for one of two reasons: they have a small staff or a small budget. Many have both. But that doesn’t mean terms like “small org” are always on-point. The small associations we work with have large memberships and far-reaching effects. Year after year, they consistently make a bigger impact with fewer resources.
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Smooth The Path
JANUARY 16, 2018
Shirley looked at the metrics of her 6-month new member email campaign. The first email generated a 40% open rate and the second email did even better with a 47% open rate. The rest of the emails were decent each getting between 33 and 38% open rates, except for the 3rd and 4th email. They had 14% and 19% open rates respectively. These results were baffling because both the 3rd and 4th email offered highly valued content and education.
Association Success
JANUARY 16, 2018
Why we need to go beyond a tracker. Brand is the personification of your association. Its purpose is to create an identity for your association that people can relate to. In the best of times, it is your biggest asset. In the worst of times, your biggest liability. The health of your brand functions just like personal health: it is vitally important and susceptible to neglect.
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GrowthZone
JANUARY 16, 2018
We were busier than ever this past year producing over 100 blog posts for our amazing audience of association professionals (that’s you!). Didn’t have time to read all 100? Of course not, so here are the top 5 most popular posts of the past year. (Most of the articles can be read in less than 3 minutes!). 3 Ways to Quit Wasting Time in Worthless Meetings ».
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Effective Database
JANUARY 16, 2018
I recently came across a one-question service from a service provider (I think it was some kind of online software…) that asked why I had discontinued my subscription to their service. Among the choices were “Too expensive” and “didn’t provide enough value.” I had to read it three times to make sure I was reading it right.
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