Tue.Oct 30, 2018

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Members Hire Industry Advocacy and Promotion

Potomac Core

Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion.

Industry 164
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Balancing Traditional and Trending Member Communications

Association Adviser

Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach. This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members.

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How to Increase Your Association’s Email Deliverability: 12 Areas to Optimize + 3 Tech To-Dos

HighRoad Solution

Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.

How To 345
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October Update: Don't Miss Our Free Membership Growth Online Summit 2018

Wild Apricot

In our October update we look at the new member app on Android, member location mapping, and some support FAQs.

FAQ 255
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Get Board Approval (and a Budget) for Online Learning

WBT Systems

How to Get Board Approval (and a Budget) for Online Learning. Read more about How to Get Board Approval (and a Budget) for Online Learning.

How To 204

More Trending

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How Core Values Can Actually Erode Trust

Jamie Notter

Here’s a typical scenario. You want to create a stronger culture, so you ask your people to articulate some kind of ideal culture. They tell you all the aspects they wish were present in your culture, and probably complain about some of the problems they now face, and you end up developing a list of ideas that capture what you think would be an awesome culture: collaboration, quality, innovation, integrity, etc.

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Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

The holidays can be a hectic time of year for anyone. While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. First, consider the following characteristics of your target audience that you may be able to leverage. Individuals tend to have money set aside for holiday shopping that they may be willing to spend in other ways (like on eLearning!).

Revenue 120
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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Today’s preferred customer experience combines support, community, and outreach into one unified platform. Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. The company prioritized five initiatives: Migrating all existing community discussions and user profiles.

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How a Simple Event Change Increased Association Revenue

GrowthZone

The Challenge: It’s no secret that many industries were affected by the economic conditions of the Great Recession. As a result, some trade associations were impacted more than others. For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their progra

Revenue 90
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Defining the Process of Change

Association Adviser

I come from a family of change agents. My parents choose professions that were expressions of their passions and their purpose. My mother was a nurse turned mental health professional and my father was a hospital administrator. They have experience working on both local and international levels, in the Peace Corps and in inner city hospitals, advocating for those who are in need.

Process 81
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Members Want to Be Seen

Smooth The Path

When our kids are young, we give them lots of positive feedback. We praise them for working hard, thinking of others, and for showing resilience. But positive feedback falls off the cliff when most of us move out of the house and become adults. Spouses rarely tell each other what a great spouse they are being. Friends rarely tell each other what a great friend they are being.

Report 79
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Why Do We Need Diverse Boards?

Association Success

Strengthen your board of directors by inviting a wealth of experiences to the table. Associations must be prepared for future disruptors. Look at the horizon: what are the big challenges that your organization, members and wider world will face? Frame these disruptors not as objects of fear, but of opportunity. How can you capitalize on these changes?

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We Asked, You Answered: Spooky Association Fears

Associations Now

During the scariest time of year, we asked our readers how they battle their most terrifying association fears. Ghosts, monsters, and witches aren’t the only things frightening us this Halloween. In the association world, there are plenty of real-life fears that can keep you up at night. We asked our readers what fears they have successfully overcome or are working to overcome.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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The Board’s Burdens: Part 2

Association Adviser

This is the second in a three-part series I will post in the coming months exploring the burdens that are (and are not) integral to board high performance. (Please read Part 1.) In Part 2, I will explore the essential burdens of board service and discuss how all contributors can work together to create a supportive context within which they share these burdens for the benefit of their associations, stakeholders and systems.

eBook 65
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Daily Buzz: Should Your Association Start a Print Publication?

Associations Now

Digital communication is great, but print publications can also lead to organizational growth and extended reach. Also: lessons from this week’s Associations @ Work conference. We know digital communications are all the rage. But there’s something to be said for print, too. “Getting your organization’s story circulating throughout the community in a physical, tangible way is invaluable,” says Hannah Trull in a post for Nonprofit Hub.

Cost 75
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Kidney Disease Group Announces Roadmap for Innovative Treatments

Associations Now

The American Society of Nephrology is trying to look past dialysis for kidney disease patients, and wants outside engineers and investors to help. Hoping to tackle one of the hardest problems facing your association’s membership? Consider a competition—and inviting bright minds outside of membership to take part in finding a solution. That’s the thinking behind the American Society of Nephrology’s “Technology Roadmap for Innovative Approaches to Renal Replacement Therapy.

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How Three Associations Partnered to Feed the Content Beast

Associations Now

Developing and delivering editorial content to your members can be an uphill climb, especially with limited staff and budget. The U.S. Dairy Export Council lightened the load by forming a content partnership with two like-minded organizations. Here’s why it works. Does your association have stories to tell? Most likely you do, but maybe you’ve struggled to produce content or said, “If only I had more staff writers and editors or budget.”.

Content 100
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.