Tue.Dec 18, 2018

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Building the case for new membership software

YourMembership

If your organization requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. You know the limitations of your existing platform (or lack thereof) and the functional capabilities you’re looking for. You may have even begun to do research. The post Building the case for new membership software appeared first on YourMembership.

Software 150
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How Transformational Is Your Association CIO (or IT Leader)?

Delcor

Is your association CIO focused on what matters most? The role of the association CIO (or technology leader) is evolving before our eyes as associations adapt to a world full of disruption and change. But, associations aren’t the only organizations adjusting their approach to technology. It’s clear from reading the Harvey Nash/KPMG CIO Survey 2018 that CIOs all over the world are facing the same technology challenges as association CIOs.

Survey 69
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6-Step Guide To Setting Up Lead Scoring At Your Association To Increase Membership, Revenue, and Event Registration

HighRoad Solution

Each individual member of your target audience is a on a journey of discovery and fulfillment, spanning from personal needs to career goals. This journey begins long before they are members of your association and extends throughout their professional life.

Revenue 107
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3 Ways to Boost Your Website with Members Location Mapping

Wild Apricot

Get inspiration for how to use the members location mapping gadget on your website by taking a look at these 3 customer examples.

Examples 225
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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How to Get Board Support to Attend a Conference

GrowthZone

This article has been updated since it’s original publication in 2017. Enjoy! Associations everywhere are about to enter their program and conference planning seasons. This type of planning should always include a step for driving even more registrations. The key to success is to make it as easy as possible for potential attendees to get approval to attend.

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Association Cheese

Smooth The Path

You probably feel a lot of tension in your work. You are ready to make a change, to get going, to try something. But members of the board, or committee, or staff want to do the tried and true. I have heard volunteers say that it is their job to not sink the ship on their watch so they cling to the safe answer, to what has always been done. Some staff members may feel similarly.

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Daily Buzz: 2019 Renewal Strategies

Associations Now

Improve your member renewal rates—and gain new members—next year with these tips. Also: why people flake on meetings. Membership renewals are one of the biggest roadblocks to an association’s growth. So, as 2018 turns to 2019, it’s time to re-evaluate how to increase next year’s renewal rate—and attract new members in the process. Audra Hopkins from the WebScribble blog recommends starting with a strong, revamped onboarding plan.

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BizBash uses Chatbot AI Technology to Enhance Events

Expo Logic

Chatbots have become one of the hottest new trends for events and are a great solution when looking for ways to reach your attendee’s easily, answer their questions about your event, and engage with them on-site. A chatbot is a software program using AI (Artificial Intelligence) technology that users can interact with by texting a specific number or through a messaging service online to get information and answer questions.

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In “Digital Protest,” NAACP Urges Users to Boycott Facebook

Associations Now

The civil rights organization launched a weeklong boycott of Facebook Tuesday, saying it had failed to respond strongly enough to misinformation posted on the platform in 2016 that reportedly aimed to keep African-American voters from the polls. After reports released Monday by the Senate Intelligence Committee revealed that the Russian social media campaign to influence the 2016 election specifically targeted African-Americans to suppress voting, the NAACP asked its supporters to boycott Faceb

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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BizBash uses Chatbot AI Technology to Enhance Events

Expo Logic

Chatbots have become one of the hottest new trends for events and are a great solution when looking for ways to reach your attendee’s easily, answer their questions about your event, and engage with them on-site. A chatbot is a software program using AI (Artificial Intelligence) technology that users can interact with by texting a specific number or through a messaging service online to get information and answer questions.

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Why you can’t trust your website analytics: Part Two

Association Success

What can we rely upon when making data-driven decisions? Part one of this report revealed how tools such as Google Analytics are not accurate. Technology such as ad blockers means up to 78% of your website visits are not being recorded. In this second and final part we look at the implications of these findings and the information associations can still trust when making data-driven decisions.

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Aerospace Industry Responds to Pentagon Needs With New Cybersecurity Standards

Associations Now

With the Defense Department putting a tighter focus on cybersecurity when dealing with contractors, the Aerospace Industries Association has responded with new voluntary industry standards that aim to complement the Pentagon’s work. As cybersecurity becomes a marquee issue for the U.S. military, a major aerospace group is helping set the path forward.