Tue.Jul 09, 2019

Association Hustle – Episode 196: Setting Realistic Member Acquisition Goals

Moery Company

Let’s be realistic. Membership goals should not be an arbitrary number pulled out of thin air by a very well-meaning volunteer. Hey, Host JP Moery is all about aspiration and recruiting more members than ever – but, these goals must be based on solid data.

Keeping Association Leaders and Staff Accountable

Association Leaders

We can likely all agree that in business cash may be King but accountability is next in line for the throne. In our businesses if we don’t establish Strategies, Goals and specific, measurable Objectives we hold ourselves and each other accountable for achieving, we will not achieve our mission. Associations are no different – except that associations are led by volunteers. Everyone knows you can’t hold volunteers accountable right? WRONG!

Artificial Intelligence for Good: A Few Good Articles To Read #AI4Good

Beth Kanter

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and spread generosity. It was almost ten years ago that we published the Networked Nonprofit during the early days of social media and networks.

Tools 84

Geospatial Analysis and Predicting the Future

Association Success

Which visual representation permits your data to come to life in the most palatable, efficient, understandable way? What does it mean not to be behind the geospatial curve?

Associations Need to Swing More

Smooth The Path

At a championship little league game a nine-year-old struck out and shuffled back to the dugout, bat held limply, slumped shouldered, head hanging. A teammate saw him and asked, “did you swing?” The dejected boy said, “yes, at all of them.” Well, that is really good then!” said the teammate. .

Four Ways to Put Members First When Navigating Change

Associations Now

Change is inevitable, and it usually affects members. At the Yoga Alliance, member engagement and the creation of a feedback loop has helped the group undertake the process of updating its yoga teaching standards while maintaining members’ trust.

More Trending

Give Your Team Something to Shout About—Move Strategy to Execution


Watching the U.S. Women’s Soccer Team beat England, it occurred to me that the game was a perfect example of strategy in action. A great team was testing their skills and tactics on the pitch, fully prepared to meet unexpected challenges.

Team 52

How to Generate Leads and Build Your Contacts Database

HighRoad Solution

You might have the greatest marketing strategy in the world, but it’s useless unless you’ve got people to market to. Association Management

Heart Association Survey: There Aren’t Enough Healthy Lunch Options at Work

Associations Now

A new survey by the American Heart Association found that workers tend to eat poorly when there aren’t good options around, or when they’re stressed. Healthier food options nearby might help matters.



Why you need to have an FSA ID. An FSA ID refers to a username and password that is used to access Federal student aid websites e.g. StudentLoans.gov and fafsa.gov. You can also use it on the myStudentAid mobile app.

The Limits of Generational Orthodoxy: Part II

Association Adviser

Why associations' focus must shift from being "Millennial-ready" or "Gen-Z ready" to being "future-ready," and capable of thriving in a world experiencing profound societal transformation. The post The Limits of Generational Orthodoxy: Part II appeared first on Association Adviser.

College Ave Student Loans


Finding a student loan that is a right fit for you can be quite daunting, especially because there are very many private lending companies today. So, here’s the thing, when looking for a re-financing option, you must ensure to look for a company that offers you the lowest interest rates.

The Association That’s Helping to Build the Future of Exoskeletons

Associations Now

ASTM International is supporting the creation of a center of excellence that will help nurture standards for exoskeletons, a field where potential is high but standards unformed.

Transunion Dispute


TransUnion is one of the top credit bureaus in the country. It is the youngest of the big “three” companies, and also the smallest, even though it has a database of more than 1 billion consumers.

Daily Buzz: A Videoconferencing Tool’s Big Vulnerability

Associations Now

A vulnerability in the widely used Zoom allows websites to access cameras on Macs, but uninstalling the software won’t solve the problem. Also: customer-service traits that improve the member experience.

Tools 52

The Learning Equation that Changes Everything

Blue Sky eLearn

As adults, most of us operate with a fundamental belief that we are terrible students.

Creating an Effective Join Form: 3 Membership Software Tips


To most, filling out forms on websites is a pretty common occurrence. So common, in fact, that you almost feel like you’re on autopilot when filling one out these days! But, you and I both know that form setup and maintenance takes a lot more work behind the scenes.

An Online Event Registration Checklist for Driving Attendance


When it comes to planning an event, driving attendance is often the most difficult part. If only you could show your members all the cool things you have planned! But alas, they won’t see it until they decide to attend.