Tue.Jul 16, 2019

Association Hustle – Episode 197: Should You Give Trial Memberships a Shot?

Moery Company

Host JP Moery recently received a great question about the value of trial memberships – a situation in which a company is offered free membership for 6 months, or so. This week, he shares his experience and recommendations on this strategy. Buckle up and listen in. associationhustle.

Innovation and Optimism Drive Membership Growth

Associations Now

Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future.

Just One Good Tip To Address Nonprofit Workload Stress

Beth Kanter

Tips 77

50 Years Later: Associations Reflect On, Highlight Power of Moon Landing

Associations Now

How the Flag Flew One aspect of the Apollo 11 landing that has vexed watchers and skeptics was the flag, which stood freestanding despite the lack of atmosphere to hold it up.

Five Reasons Google Tag Manager Will Help Your Association Optimize Its Digital Presence


Google Tag Manager is a product that has quietly revolutionized how organizations deploy and manage analytics, remarketing, and testing tags across their suite of digital products.

How to End Your Employees’ Vacation Guilt

Associations Now

One reason employees don’t take time off is that they don’t think their employers encourage it. Clear guidelines, smart planning, and example-setting by the boss can go a long way toward changing that. Do you have employees who rarely—or never—take a vacation?

More Trending

How to Calculate Association Member Retention Rates


Does the thought of having to calculate retention, churn, or the cost of acquiring a new member make your head hurt? For many association pros, crunching numbers is (unfortunately) a part of their daily grind.

Daily Buzz: Should Your Association Get Political?

Associations Now

In a time of political division, knowing who your members are and following through on your mission is more important. Also: Find your competitive edge in education. In what often feels like an increasingly polarized world, it can be hard for organizations to plead Switzerland-like neutrality.

LMS 66

Mid-Careerists as Mentors and Mentees

Association Success

How can mid-careerists create their own opportunities when resources in associations are lacking? When you get to a stage in your career where you are too seasoned to get much value out of young professional content, but you’re not quite on the CEO track, then you’ve probably reached your mid-career. Or rather the “messy middle” that associations aren’t too sure how to address, and that professionals find difficult to navigate.

Allow Us to (Re)Introduce Ourselves: We Have New Product Names!


If you haven’t noticed, MemberClicks has gone through a few changes in the last couple of years -. We used to have one product.now we have seven. And still more to come!). We used to only have an office in Atlanta.now we’re in Indianapolis and Vancouver, too.

Marketing Automation vs. Email Automation

HighRoad Solution

Marketing automation and email automation can sometimes appear to have a lot in common. They both take the hassle out of sending marketing-related emails; they both handle high volumes of messages. Marketing Automation

4 Steps for Overcoming a Personality Clash at Work


Throughout your career you’ll build professional relationships with a LOT of different personality types, and some of those personalities will be very different from yours. And that’s ok!