GrowthZone

JULY 16, 2019

Does the thought of having to calculate retention, churn, or the cost of acquiring a new member make your head hurt? For many association pros, crunching numbers is (unfortunately) a part of their daily grind. You don’t have to be a math person to use this easy-to-understand calculation to determine retention rates. RETENTION RATE: (the percentage of members retained over a given period of time).

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How To Cost Examples Report 107

Association Success

JULY 16, 2019

How can mid-careerists create their own opportunities when resources in associations are lacking? When you get to a stage in your career where you are too seasoned to get much value out of young professional content, but you’re not quite on the CEO track, then you’ve probably reached your mid-career. Or rather the “messy middle” that associations aren’t too sure how to address, and that professionals find difficult to navigate.

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Associations Now

JULY 16, 2019

Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. If someone were to ask me to describe what 2019 feels like in one word, I might say “anxiety.”. The fact is we are living in uncertain times, with constant change and volatility underpinning everything from our political climate to economic conditions—a

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Innovation Survey Report Strategy 104

Smooth The Path

JULY 16, 2019

For a long time silos have been talked about as the bane of the business world, because silos throw up barriers to communication. But silos do something else that is perhaps more insidious (or equally as insidious), they can allow one department to set expectations with members that another department fails to deliver on. Sometimes the staff groups doing the selling, marketing, and soliciting feedback are not the same people who are serving the members throughout their membership.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Delcor

JULY 16, 2019

Google Tag Manager is a product that has quietly revolutionized how organizations deploy and manage analytics, remarketing, and testing tags across their suite of digital products. If your organization isn't already using Google Tag Manager , here are five reasons why it might help optimize your analytics and remarketing efforts. If you are already using Google Tag Manager, perhaps you'll discover a new method for getting the most from your deployment.

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Sample Recruiting Recruitment Products 90

HighRoad Solution

JULY 16, 2019

Marketing automation and email automation can sometimes appear to have a lot in common. They both take the hassle out of sending marketing-related emails; they both handle high volumes of messages.

Marketing 60

Marketing 60

Associations Now

JULY 16, 2019

One reason employees don’t take time off is that they don’t think their employers encourage it. Clear guidelines, smart planning, and example-setting by the boss can go a long way toward changing that. Do you have employees who rarely—or never—take a vacation? There’s a chance that’s less about poor planning than it is about messages you’re sending. “ Vacation guilt ” has become increasingly common, making workers feel like they have to check their email and take calls when the

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How To Guidelines Examples Team 85

Beth Kanter

JULY 16, 2019

When I facilitate staff retreats or workshop on wellbeing in the workplace based on the Happy Healthy Nonprofit , we do some reflective exercises, including taking the nonprofit burnout assessment , identifying stress triggers and reactions before creating a self-care plan and addressing cultural norms. As a group, I have participants take an online poll or do an exercise with sticky notes, answering the questions, “What are your workplace stress triggers?

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Tips Project Cost Team 41

Associations Now

JULY 16, 2019

In a time of political division, knowing who your members are and following through on your mission is more important. Also: Find your competitive edge in education. In what often feels like an increasingly polarized world, it can be hard for organizations to plead Switzerland-like neutrality. Should your association take a stand? “Amidst all of this division and polarization in the world around us, how should your nonprofit react?

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LMS Education System Team 59

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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