Tue.Aug 23, 2016

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Why Digital Badges are the Future of Association Education

WBT Systems

Why are Digital Badges the future of Association Education? The way we learn is constantly evolving. Association members use their professional social networks, curated feeds, and a myriad of other digital channels to enhance their professional skills. At the same time, the means whereby learning/training is recognized, accredited and validated is also changing.

Education 204
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Disruption in Education

Spark Consulting

What are some of the forces impacting education in 2016? (second post of The Association Role in the New Education Paradigm release week). Incorporating technological advances in the classroom. Decreasing public funding. Increasing class sizes. High-stakes testing in K-12. Exploding student debt. Decreasing on-time college and university graduation rates.

Education 190
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Listen: Don’t just hear

Aaron Wolowiec

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. She co-organized the first European Listening and Healthcare Conference in Nijmegen, The Netherlands, in 2014 and is currently planning the International Listening Association’s 2018 convention.

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My 8-point checklist for making an impact on social media on a budget

Optimist Consulting

I recently spoke at MemCom with CharityComms on making an impact on social media on a budget. The great thing about social is that it is generally free and the potential reach is huge, which makes it a good channel to use when you’re looking to communicate effectively on a budget. Here are my top 8 tips for organisations looking to make an impact on social: Set your objectives.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Listen: Don’t just hear

Aaron Wolowiec

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. She co-organized the first European Listening and Healthcare Conference in Nijmegen, The Netherlands, in 2014 and is currently planning the International Listening Association’s 2018 convention.

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The Conference Experience Starts Before the Conference

Smooth The Path

How do you create a great conference experience? By getting attendees ready for a great conference experience! Here are three new things to try out: Rock the pre-conference communications : What are the most common attendee mistakes or misunderstandings? What is the biggest pain point for your conference? Is it how to get there, which sessions to go to or how to get the most out of the reception?

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Education Groups Aid Louisiana Flood Victims

Associations Now

As southern Louisiana begins the arduous process of cleaning up after the floods that ravaged the area this month, the National Education Association and the Louisiana Association of Educators are working to provide public school employees with relief assistance and school recovery resources. Floodwaters are finally receding in southern Louisiana after heavy rains pounded the area the last few weeks, killing 13 people and displacing thousands.

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Embrace the Association Change

Membersuite

The waves of change have reached the association world. More than ever, association professionals are having to relinquish control and understand the changes that are occurring in their industry. This may seem exciting, but for many, the impending change can be an overwhelming challenge. Many of the preceding practices and procedures have been uprooted completely, leaving staff members unsure of the future.

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Marine Groups Launch Industry-Wide Career Center

Associations Now

A group of marine industry organizations created a career center to reduce the labor shortage by connecting hiring dealers and job seekers. To help relieve the skilled labor shortage in the industry, marine groups recently launched the Marine Industry Career Network , an online career center that aggregates job postings from its multiple partners. The Marine Retailers Association of the Americas (MRAA), the National Marine Manufacturers Association (NMMA), the National Marine Distributors Associ

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Storytelling Over Statistics

Association Adviser

Stories have a power that facts don’t. Scott Steen, CAE, FASAE. That was the lesson at “Becoming Your Association’s Storyteller in Chief,” a riveting Learning Lab by American Forests President & CEO Scott Steen, CAE, FASAE at the 2016 ASAE Annual Meeting. Steen opened by telling a tale about his childhood, and he interspersed his own stories and experiences throughout his session in order to drive home the power of storytelling.

Tools 60
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Best Benefit Ever: A New Place to Chat

Associations Now

The American College of Radiology offers an elaborate new private community to members. What is it? Private communities are nothing new in associations, but it’s always nice to have a fresh take on one. The American College of Radiology is aiming for just that with the launch of its new Engage platform , which includes a full member directory, a variety of forums, and a detailed resource library.

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Whether it’s your fault or not…

Effective Database

Always start the conversation by asking “How can I help you with this?” This can be for anything in life, but I run into this a lot with discussions between vendors and my clients. My client will raise an issue of concern, and the vendor will respond by saying “That’s not my fault” or “That’s because of something someone else did.” While that answer may be technically correct, it’s not the answer my client is seeking.

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A Quarter-Century On, Indian Airline Passenger Group Still Has Consumers in Mind

Associations Now

The Air Passengers Association of India, which has one of the more interesting creation stories in the world of associations, is celebrating its 25th anniversary this week—and with a track record of success, it sees much potential for growth in the years to come. Associations can be created at any moment, for any number of reasons. In the case of one India-based consumer-rights group, that moment was 27 hugely annoying hours long.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Little Big League: Association Keeps Adults Playing Ball

Associations Now

Over more than two decades, the National Adult Baseball Association has given grown-up players who miss the game the chance to recapture a bit of their childhood. It’s hard to get into the major leagues—and let’s face it, very few people ever get that opportunity. Still, there’s a way for people who love the game of baseball, but may not be able to make a career of it, to keep playing.

Montana 43
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Tuesday Buzz: When a Media Outlet Dies

Associations Now

The recently departed blog and news site Gawker shares a number of eulogies, all elegantly written. Also: Why you shouldn’t conflate strategy with management. Maybe you loved Gawker. Maybe you didn’t. But you owe it to yourself to read at least a few a of the posts that the site published on Monday, its last day of operation. Most of Gawker Media’s assets were sold to Univision last week.

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Lean Startup Strategy: Take Your Innovation in Smaller Bites

Associations Now

Notes on My Notes Two weeks ago, before the ASAE Annual Meeting began in Salt Lake City, I noted that I was conducting an experiment in putting my notes out there in public, through Dropbox Paper. The results? I’d say mixed—the tool was mostly OK when it was just a matter of writing text in a box, but it had a lot of problems with Twitter embeds, and the company’s customer support seemed incapable of putting together a quick fix.