Fri.Sep 01, 2017

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Association Brain Food Weekly: 9.1.17

Reid All About it

The weekly list of free webinars and events for the association community… This week’s photo is a preview of my weekend, but without the chair—can’t fit a chair like that in my backpack. We’re heading out on Sunday for our first backpack camping trip, the first of many, if all goes well. So, what did I enjoy reading this week… What happens when a membership prospect calls your association?

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Do We All Have a Seat at the Table?

Association Success

Including diverse voices and faces is so important for the success of your organization, as well as for society at large. “I was both surprised and pleased to learn that the ratio of women leaders in the nonprofit sector is much less out-of-balance than expected. We are fortunate that the percent of nonprofits run by women is much higher than the percentage of businesses run by women in for-profit sector.

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The Guardian Expands U.S. Reporting With New Nonprofit Arm

Associations Now

The British newspaper, which has grown its American presence in recent years, is relying on a series of grants garnered by a nonprofit offshoot to support investigative reporting on under-the-radar issues. The trend toward supporting journalism through nonprofit means just gained its most prominent supporter yet. The Guardian , one of the best-known British newspaper exports, announced this week that it would launch an American nonprofit to support its storytelling goals in the United States.

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[Infographic] Member Loyalty Study Reveals Keys to Member Retention

Aptify

We all know member retention is crucial when it comes to association survival, but do you know what keeps your members coming back for more? Community Brands' Member Loyalty Study does, and we want to share that info with you. The Study contains the insights from more than 1,000 U.S.-based association members on why they stay with an association , why they leave, and how they want you to communicate with them.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Friday Buzz: Avoid These Event Marketing Errors

Associations Now

Don’t let these marketing mistakes sink your next event. Also: the value of strong relationships with donors. Your association may be spending good money on marketing your meeting, but are you sure you’re pulling the right levers? You could be making some common mistakes. Don’t overlook the word of mouth you can generate when you enlist outside help.

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The Case for Treating Your Event Like a Culinary Experience

Associations Now

Three ways to use your attendees’ obsession with good—and local—food and drink to elevate the meeting experience. Have you ever wondered why the United States has recently became so obsessed with food and the people who prepare it? According to food writer Eve Turow, we have millennials to thank for this new national obsession. “We have formed into a society that’s so accustomed to sitting in front of a screen and typing, for the vast majority of the day,” Turow said in a

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Is Your Meeting Ready for a Move?

Associations Now

Moving is one of the more stressful things a person can do, but some of the questions you ask yourself during a move can also be good ones to ask about your meetings and events. As I write this post, it’s only been a few days since I moved to a new place. While I’m happy to have it behind me, I’ll be even happier once everything is unpacked. But as I’ve been purging, organizing, packing, and now slowly unpacking over the past week or two, I’ve asked myself questions that may also be helpfu