Spark Consulting

JANUARY 10, 2018

Putting it all together, maybe the most important thing Sohini and I learned from fundraisers as we were researching Steal Like a Fundraiser (and as Sohini has worked with them over the past two decades) is: don’t get lazy. And it’s really easy to do that, particularly if you’re organization is not in crisis. And many associations are NOT in crisis.

Marketing 150

Marketing Innovation Team Products 150

Wild Apricot

JANUARY 10, 2018

Today Wild Apricot launched a new Global Plan, which can support up to 50,000 contacts. Read the full details of this plan here.

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174

Aaron Wolowiec

JANUARY 10, 2018

A new year signifies new beginnings and fresh starts. It’s an opportunity to be a better version of who you were the year before. It’s also a time for setting goals and resolutions. Although we may have the best intentions when setting these goals, they often fall flat shortly into the new year.

150

150

Smooth The Path

JANUARY 10, 2018

New member engagement plans work! (You may recall me announcing this a few weeks ago.) On average new member onboarding, orientation, and welcoming programs increase new member renewal rates by 9.7% or up to as much as 50%. How do they do this? The key is in regimented, but flexible planning. Now, wait a minute! How can you have regimented, but flexible planning?

Member Engagement 79

Member Engagement Discount Team Education 79

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Member Engagement

Idea Architects

JANUARY 10, 2018

"Boom! I hope you are ready to take some big risks today” shouted the workshop presenter with his arms outstretched and sounding a bit like a Tony Robbins wannabe. The all-business suit and tie guy seated next to me leaned over and said, “I gave up coffee for the month of January, and that is all the risk I can handle.” We both chuckled. Judging by the relative silence meeting the presenter’s proclamation, the other 50+ folks attending this change management workshop also lacked enthusiasm to en

Content 68

Content Maine Marketing Project 68

Effective Database

JANUARY 10, 2018

One of the most common challenges all of my clients face is duplicate records. And the simple fact is, even the very best managed databases have some duplicate records. They are impossible to avoid. Why? There are several reasons: Your members use multiple emails. As a result, they may create new records that your system doesn’t detect as duplicate.

System 58

System Tools Report Technology 58

Membership Marketing

JANUARY 10, 2018

Many associations are evaluating and launching new membership models or restructuring their current membership. Some of the new approaches include discussions previously outlined on this site including tiered membership , hybrid membership , and electronic membership. But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace.

Communications 56

Communications How To Recruiting Recruitment 56