Tue.Oct 23, 2018

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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization. 28% of associations said members could not justify membership costs with any

Tools 258
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3 tips in convincing your board it’s time for a new website

YourMembership

Within seconds visitors will decide to explore or abandon your website. Your organization’s website needs to be a vehicle to help you convert prospects into members and keep your existing members happy. While you and your team might be ready to update your website, you first need board approval. Consider these three tips to convince. The post 3 tips in convincing your board it’s time for a new website appeared first on YourMembership.

Tips 231
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Take an Integrated Approach to Education with a Learning Strategy

WBT Systems

Take an Integrated Approach to Education with a Learning Strategy. Read more about Take an Integrated Approach to Education with a Learning Strategy.

Education 219
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6 Ways to Improve Association Decision-Making

GrowthZone

For association pros, decision making can be simple or stressful, easy or hard. However, regardless of the situation, when you identify the type of decision to be made and the most appropriate form for that decision, the process can be clear-cut. 3 Forms of Decision Making. Maximizing: Making the most of the utility of things – recognizing and exploring all possibilities in order to determine the maximum benefit.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Medical Students’ Group Launches “Med Out the Vote” Campaign

Associations Now

With the help of a partner and cosponsors, the American Medical Student Association wants to get members registered to vote and help others get to the polls as well. Like many advocacy organizations, the American Medical Student Association has felt stymied in recent months by legislative gridlock. AMSA has decided to use that as an opportunity to encourage its membership to register to vote and encourage others to do so in next month’s midterm elections.

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Daily Buzz: Event Technology in 2019

Associations Now

Meeting technology will shift in 2019. Here’s what that might look like, according to industry experts. Also: engaging members during onboarding. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. “Besides the recent spate of consolidation between meeting management software companies that’s resulting in ever-more-comprehensive single platforms, other areas of event tech are progressing in ways that will change the attendee experience,” says Rob Ca

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When Association Professionals Assume Positive Intent

Smooth The Path

“Assume positive intent”, said the consultant during a fraught strategic planning session for a non-profit. Those words made me pause because our brains tend to assume the worst. When we see someone do or say something out of line with our values we might think that person is mean or that person is thoughtless. But when we assume positive intent first, the explanation for their actions could be wildly different than when we believe the worst.

Project 68
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Emoji for Everyone, Especially Your Members

Associations Now

Emoji just for sonographers? Yes, they’re a thing, courtesy of the Society of Diagnostic Medical Sonography. Its “sonomoji” connect members, boost engagement, and drive nondues revenue. What would your members’ emoji look like? Emoji have become a ubiquitous form of communication and expression in the digital age. From texting to instant messaging to emailing, emoticons pop up almost everywhere in type or text conversation.

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Association Takeaways from Dreamforce 2018 

Nimble AMS

Did your association team miss the Salesforce Dreamforce conference this year? Not to worry. Since Nimble AMS is built on the Salesforce CRM platform , I was there, and I took notes! Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. Customer 360 is a new cross-cloud technology initiative from Salesforce that makes their B2C Marketing, Commerce, and Service products work better together.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Four Innovation Lessons with Staying Power

Idea Architects

More than 10 years old, the ABC Nightline episode in which the innovation gurus from IDEO redesign the grocery store shopping cart still offers timeless insights about the innovation process. Here are a few I have fo u nd u sef u l in helping gro u ps u nderstand and m ove forward on innovation. Involve more people in research. Innovation begins with unbiased observation of the end user, watching their actions with the Zen practice of a beginner's mind: In the beginner's mind there are many poss

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Starring….Your Association Publications

Association Adviser

The red velvet curtain rises, and the spotlight beams down on the announcer, holding the golden envelope in his hand. As the orchestra commences the drum roll, the announcer’s voice booms through the microphone: “And the winner is…” When he calls out the name of your association, the audience leaps to its feet, cheering wildly, throwing confetti and raising glasses of champagne as you take to the stage to receive the glittering trophy.

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CompTIA Study Finds Tech Hubs Where You Wouldn’t Expect Them

Associations Now

The Tech Town Index, a new report from the association, finds a surprising geographic diversity among tech hot spots, helped along by both booming college towns and maturing local tech economies. Yes, you’re probably aware that San Francisco or Seattle are tech hotbeds, but what about Huntsville, Alabama, or Lansing, Michigan? All four of those cities found a spot on the 2018 edition of CompTIA’s Tech Town Index , a list of cities the association says have strong tech presences with high demand.

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Forget the Chicken and the Egg, Business Requirements Come First

Delcor

I hear more people talking about requirements for their technology selection process, which makes me happy because I’ve been writing about requirements and teaching classes about requirements for the past 10 years. But one thing still bothers me: People aren’t talking enough about business requirements. Unfortunately, project teams usually want to start with functional requirements —what they want the system to do.

System 49
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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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14 Martial Arts Software Solutions to Simplify Your Life

Wild Apricot

Looking for martial arts software? Here are 14 solutions that can help you track attendance, manage your members, create websites, and more.