Association Success

MARCH 5, 2019

It's time to think critically about each email you send. Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. But email is in trouble! I am not going to address deliverability (although that is a problem). We are not going to talk all the new filters that purposely block and sort association mass emails into spam folders (that’s a problem too).

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Communications Member Engagement Process Products 93

Associations Now

MARCH 5, 2019

The check-in process can be a big pain point for attendees—and a logistical challenge for planners. Employ self-service technology to remedy both issues. Also: Keep in touch with volunteers through text. One of the biggest logistical undertakings at events is check-in. You want it to be a short and smooth process, or you risk upsetting attendees and wasting their time.

Certificate 63

Certificate System Technology Communications 63

Jamie Notter

MARCH 5, 2019

The biggest reason our efforts to improve employee engagement over the last 20 years have been a horrible failure might surprise you: it’s because we’ve been trying to make people happy. Our collective image of an engaged employee is someone who likes coming to work, someone who smiles a lot, someone who has a positive sentiment about their workplace.

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Associations Now

MARCH 5, 2019

Spring offers a chance to rethink membership campaigns, adding seasonal tie-ins and creative themes that make it more fun to recruit and engage. The start of spring comes with many annual rites of passage. Spring break gives many families a chance to go on vacation. Mother Nature is in full bloom. Meanwhile, some people decide to tackle a spring-cleaning list in an effort to declutter.

Cleveland 89

Cleveland Recruiting Recruitment Discount 89

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Member Engagement

Smooth The Path

MARCH 5, 2019

Today I was walking in a local park when a man puffed by me heading up a hill. He was wearing a bulky hiker’s backpack, but more interestingly he was dragging a car tire on the ground behind him attached to his waist by long ropes. The gentleman wouldn’t meet my eyes. Little did he realize we probably had more in common than he thought. My guess is he was training to hike the Appalachian Train and will start the journey in Georgia this April.

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Georgia Video Conference Member Experience 68

Associations Now

MARCH 5, 2019

Ted Lindsay, the NHL superstar whose grievances with the league led to the creation of the NHL Players Association, became just as important to the sport’s growth off the ice as he was on it. The National Hockey League might have been a different, perhaps less player-friendly, sport if not for the efforts of one of the league’s greatest players. Ted Lindsay, an iconic forward for the Detroit Red Wings who died this week at the age of 93 , used his influence as a major hockey star during the 1950

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Detroit Chicago Team Cost 65