Tue.Aug 16, 2016

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Pokémon, Bacon & an Integrated AMS: All in a Day’s Work

YourMembership

It was a busy couple of days at the ASAE 2016 in Salt Lake City. Here’s a quick recap of topics, conversations and fun stuff that happened at YourMembership’s booth #605 and the event. For more insights, observations updates, go to @jpguilbault and @yourmembership on Twitter! At the booth. Pokémon Go and bacon! What a combination, and what more could you ask for?

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What’s new in TopClass LMS version 10?

WBT Systems

The new version of TopClass LMS (Learning Management System) is here and we are excited to share with you the great new features that make participation more rewarding for professional learners and simplify the delivery of learning for administrators. It has never been easier to connect and engage with your learners. Working Hand-in-Hand with our Clients.

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How to Talk About Bad News on Your Community

Higher Logic

When the news shakes our perception of the world, what are you supposed to do as a community manager? On the one hand, your community is for a specific purpose and may not need to weigh in on every happening. On the other hand, you’re a community where people care for each other and support one another on a human level. No matter what your community is for or who is in it, your members -- and you -- are affected by the news every day.

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The Dangers of Waiting to Start a Private Member Community

Socious

Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn’t it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn’t belong to them.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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What’s the state of association marketing?

Aaron Wolowiec

As many of you probably know by now, I’m a public relations fanatic. Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Fast forward: The line is fuzzy – if it exists at all.

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What’s the state of association marketing?

Aaron Wolowiec

As many of you probably know by now, I’m a public relations fanatic. Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Fast forward: The line is fuzzy – if it exists at all.

Marketing 122
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Why Does Innovation Challenge Associations So Much?

Associations Now

During this week’s ASAE Annual Meeting & Exposition in Salt Lake City, a trend of discussion during different sessions was that innovation quite often requires quick work, something many associations are not known for. How can we make the big, hulking machine a little easier to turn? When it comes to what the corporate world can pull off, do association executives ever get jealous of how fast many of their for-profit equivalents can move?

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Keep the Light: How to Avoid Event Planning Burnout

Membersuite

It’s that time of year again! Event season is a pivotal point in the association world. This is the time when association’s can showcase their personalities and put their best foot forward. If your association does it right, your members will think that your event came into fruition without a hitch: Unfortunately, that isn’t always the case. Your staff works tirelessly behind the scenes to ensure a successful event.

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Tuesday Buzz: Associations’ Next-Generation Opportunity

Associations Now

Providing digital certification for members could help associations gain a long-term foothold online, leaders at two association-focused startups argue. Plus: How many people showed up at #ASAE16 this year? Is it time for associations to change it up? Associations are often seen as resources for industries, niche focuses, and representation. They can help people network and get jobs, relate to others with specific interests, master a skill, and feel like they’re part of a broader community

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Employment Policies Institute Takes App Approach to Advocacy

Associations Now

The new app Wage Engage hopes to give small businesses a bigger voice in the minimum-wage fight, which has increasingly gained notice through social media tactics. Raising the minimum wage has long been a major wedge issue in the advocacy world. One group, the Washington, DC-based Employment Policies Institute (EPI), a think tank focused on employee growth and the minimum wage, believes it has a new strategy for standing out from the crowd.

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West Coast Credit Union Groups See Strength in Numbers

Associations Now

After collaborating on a networking event, credit union associations in the Pacific Northwest realized there was growth opportunity in teaming up with their counterparts in Idaho. So far, so good. A pair of West Coast-based credit union organizations have decided that two are better than one. The Northwest Credit Union Association and the Idaho Credit Union League (ICUL) recently inked a three-year agreement to cohost an annual convention while simultaneously holding membership meetings—though i

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Best Benefit Ever: Streamlining Credentials for Dentists

Associations Now

The American Dental Association offers a new way for professionals to update and maintain their certifications. What is it? For dentists, as for all health professionals, knowledge and experience are the key to a successful practice. Patients who are confident in their providers’ abilities become regular visitors. Understanding this, the American Dental Association has developed a new online service to help dentists store and update their credentials, which promises to be “a safely d

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West Coast Credit Union Groups See Strength in Numbers

Associations Now

After collaborating on a networking event, credit union associations in the Pacific Northwest realized there was growth opportunity in teaming up with their counterparts in Idaho. So far, so good. A pair of West Coast-based credit union organizations have decided that two are better than one. The Northwest Credit Union Association and the Idaho Credit Union League (ICUL) recently inked a three-year agreement to cohost an annual convention while simultaneously holding membership meetings—though i

Idaho 40
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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A Global Story of Soap and Hope from #ASAE16 Closing Keynoter

Associations Now

As #ASAE16 came to a close Tuesday, Derreck Kayongo, founder of the Global Soap Project, urged attendees to strengthen their powers of observation, commit to solving problems, and recognize their unique place in the world as U.S. citizens. If attendees at the 2016 ASAE Annual Meeting & Exposition needed one last booster shot of inspiration before departing from Salt Lake City Tuesday, they got it from Derreck Kayongo.