Associations Now

SEPTEMBER 25, 2019

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. Association communications teams can play an important role in generating nondues revenue, according to Naylor Association Solutions’ 2019 Association Communications Benchmarking Report [registration].

Revenue 93

Revenue Team Communications Content 93

HighRoad Solution

SEPTEMBER 25, 2019

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project.

Cost 60

Cost Marketing Committee Project 60

Associations Now

SEPTEMBER 25, 2019

While members have high opinions of associations’ technology, staff doesn’t feel quite the same way—with long-term concerns a big factor why, according to a Community Brands study. Technology and associations are like awkward roommates sometimes—obviously, they have to work together to keep things going, but it might get a little bumpy along the way.

Strategy 88

Strategy Technology Report Software 88

HighRoad Solution

SEPTEMBER 25, 2019

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project.

Cost 60

Cost Marketing Committee Project 60

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Member Engagement

Associations Now

SEPTEMBER 25, 2019

The National Restaurant Association Educational Foundation’s new program aims to equip service members with advanced kitchen skills—which might come in handy when they join the civilian workforce. Through its educational foundation, the National Restaurant Association is serving up opportunity to active members of the military. The association recently hosted service members during its first-ever Advanced Culinary Training Program (ACTP), held at the campus of the Culinary Institute of America T

San Antonio 81

San Antonio Texas America Certificate 81

Associations Now

SEPTEMBER 25, 2019

Data doesn’t have meaning unless someone can interpret it and tell its story. Also: Why digital transformations are good for members. You have data—but do you have the means to interpret it? “Organizations benefit by having someone who understands the data they’ve collected and can easily share the findings with others,” says Colleen Dilenschneider on Know Your Own Bone.

Learning Management System 58

Learning Management System LMS Member Experience Team 58