Wed.Nov 14, 2018

The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff.

Ten Books for Every Nonprofit Professional’s Reading List

Beth Kanter

I travel a lot for work which means I spend many hours on airplanes. If nothing else, it is a good opportunity to catch up on reading. Here’s ten books that nonprofit colleagues and authors have shared with me in the last few months and I wanted to share them with you.

eBook 108

Ready, Fire, Aim Membership Marketing

Membership Marketing

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

How to Prevent Your Members from "Going Dark" This Holiday Season


Engaging your members throughout the year is hard enough. But throw in the holidays, and it often feels downright impossible. Your members are on vacation, enjoying time with their loved ones, taking a much needed break from their jobs/professions - and rightfully so!

Tips 84

A Massive Decision: The Conference That Plans to Redefine the Kilogram

Associations Now

This week’s General Conference on Weights and Measures, taking place in France and put on by the International Bureau of Weights and Measures, is expected to change the way it measures kilograms, moving from a literal model on which the measurement is based to a mathematical model.

How to Create a Better Member Engagement Scoring Model For Your Association

HighRoad Solution

Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc.

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The Board’s Burdens: Part 3

Association Adviser

This is the third in a three-part series exploring the burdens that are (and are not) integral to board high performance. Please read Part 1 and Part 2.)

eBook 65

The Makings of a Successful Merger

Associations Now

Last month, the National Eating Disorders Association and the Binge Eating Disorder Association merged. Leaders from both groups share three things they focused on to help smooth the transition.

Lung Association Draws True-Crime Inspiration Into New Campaign

Associations Now

Lock Up Lung Cancer, a new campaign launched by the American Lung Association’s women-focused Lung Force initiative, gave its new ads the feel of the true-crime shows popular with the campaign’s target audience.