Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns?

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HighRoad Solution

NOVEMBER 14, 2018

Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc. While their membership may seem homogeneous, even small associations have a great deal of diversity among their members.

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Association Adviser

NOVEMBER 14, 2018

This is the third in a three-part series exploring the burdens that are (and are not) integral to board high performance. (Please read Part 1 and Part 2.) In this final part of the series, I will examine how today’s association boards continue to carry a burden created by their predecessors and explore what today’s boards must do to eliminate that burden for their successors.

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Associations Now

NOVEMBER 14, 2018

This week’s General Conference on Weights and Measures, taking place in France and put on by the International Bureau of Weights and Measures, is expected to change the way it measures kilograms, moving from a literal model on which the measurement is based to a mathematical model. It’s a big shift in the world of weights and measures. A decision being made at a conference in France this week carries a lot of weight—and that’s not a metaphor, either.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Robert Skrob

NOVEMBER 14, 2018

Can you imagine a series of emails generating $651,958.00? It’s hard to believe, isn’t it? This is the power of retention. And if it’ll work this well with this example, it’ll work for you too. Bradford Tax Institute delivers tax-saving strategies to members of the Tax Reduction Letter. How much do you enjoy working on your taxes? Exactly! This is a tough sell because most people 1) hate thinking about their taxes and 2) are paying someone else to take care of this so they never have to worry ab

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Membership Marketing

NOVEMBER 14, 2018

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process. To many it may sound like heresy, but very often the right course of action is simply to do something.

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Associations Now

NOVEMBER 14, 2018

Last month, the National Eating Disorders Association and the Binge Eating Disorder Association merged. Leaders from both groups share three things they focused on to help smooth the transition. When people hear the term “eating disorder,” they often picture someone who is young, white, thin, and affluent. But that’s a myth, according to Claire Mysko, CEO of the National Eating Disorders Association (NEDA).

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Beth Kanter

NOVEMBER 14, 2018

I travel a lot for work which means I spend many hours on airplanes. If nothing else, it is a good opportunity to catch up on reading. Here’s ten books that nonprofit colleagues and authors have shared with me in the last few months and I wanted to share them with you. If you are looking for more recommendations, check out Book Authority’s list of 52 Best Nonprofit eBooks of All Time ( The Happy Healthy Nonprofit is #9).

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Associations Now

NOVEMBER 14, 2018

Lock Up Lung Cancer, a new campaign launched by the American Lung Association’s women-focused Lung Force initiative, gave its new ads the feel of the true-crime shows popular with the campaign’s target audience. Between the cable channel Investigation Discovery and Making a Murderer , true-crime shows are all the rage these days. So it makes sense that marketing campaigns might be quick to borrow some of their cues.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy