Thu.Dec 05, 2019

Deliver a personalized experience during the career journey

YourMembership Blog

Research by Community Brands suggests that members expect a personalized experience with their association. Members also value different information and benefits through each stage of their career. Here’s how your association can give them the experience they expect.

6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far?

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Year in Review: Most Popular Videos of 2019

Moery Company

It feels like yesterday we were rolling out our goals and plans for 2019 and then we blinked and the year was (almost) over. One of our 2019 goals was to produce more videos.

Acoustics Group Project Looks to Improve Sound-Related Wikipedia Pages

Associations Now

When laypeople have questions about noise and sound, one of the first places they turn for answers is Wikipedia. To ensure people find the correct answers there, the Acoustical Society of America is helping launch a wiki-editing project.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Growing a Sustainable Association: Paul Lansbergen, CAE, Fisheries Council of Canada

Association Adviser

Paul Lansbergen, CAE anticipated working for the federal government of Canada for his career, but when he saw the public policy work associations were doing on Parliament Hill, he knew that was the (already used above) path meant for him.

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Tools you can use to organize your content strategy

Association Success

So much of what an association produces involves or revolves around content. . There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers.

Tools 59

Daily Buzz: Four Signs of a Toxic Workplace Culture

Associations Now

If your office is dealing with these four things, it’s time for a culture wake-up call. Also: why getting social is key to purposeful meetings. A toxic workplace culture is hard to repair.

Marketing to Gen Z: What Your Association or Chamber Needs to Know


Generation Z (defined as those born between 1996 and 2010) is on the rise. Now you may not have any Gen Z members yet, but as your Baby Boomer members continue to retire, Gen Z is the generation you need to keep an eye on. Gen Z IS your next generation of members.

Four Strategies to Avoid Distraction

Associations Now

Between email, smartphones, social media, and even office chatter, there are a lot of things competing for your time. Here are a few ways to get those distractions out of the way so you can work. Getting sucked away from your big tasks seemingly (hey, a Twitter notification) constantly?

How Associations Can Get Cultural Buy-in For MarTech Upgrades

HighRoad Solution

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project.

This Association’s Holiday Bonus Program Is Funded By a Big-Name Author

Associations Now

For the past five years, the American Booksellers Association has run a holiday bonus program for independent booksellers. It’s backed by James Patterson, a major author and philanthropist.

The Decision Not to Join An Association

Smooth The Path

Daniel has a busy life, like most of us. He works about 10 hours a day, and his wife puts in as many hours in her job. He has two young children, a large house, a commute, and a dog. He is currently working on the biggest project of his career.