Thu.Dec 05, 2019

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Deliver a personalized experience during the career journey

YourMembership

Research by Community Brands suggests that members expect a personalized experience with their association. Members also value different information and benefits through each stage of their career. Here’s how your association can give them the experience they expect. The Community Brands Digital Evolution Study underscores the importance of personalization in delivering a great member experience.

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6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? It’s important to understand what goes on behind the scenes after hitting send.

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Growing a Sustainable Association: Paul Lansbergen, CAE, Fisheries Council of Canada

Association Adviser

Paul Lansbergen, CAE anticipated working for the federal government of Canada for his career, but when he saw the public policy work associations were doing on Parliament Hill, he knew that was the (already used above) path meant for him. Now the president of the Fisheries Council of Canada, Paul works with a very small […]. The post Growing a Sustainable Association: Paul Lansbergen, CAE, Fisheries Council of Canada appeared first on Association Adviser.

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The Decision Not to Join An Association

Smooth The Path

Daniel has a busy life, like most of us. He works about 10 hours a day, and his wife puts in as many hours in her job. He has two young children, a large house, a commute, and a dog. He is currently working on the biggest project of his career. There is a mountain of work facing him every day, but he knows that one more hour at work is one less hour with his family.

Project 88
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Acoustics Group Project Looks to Improve Sound-Related Wikipedia Pages

Associations Now

When laypeople have questions about noise and sound, one of the first places they turn for answers is Wikipedia. To ensure people find the correct answers there, the Acoustical Society of America is helping launch a wiki-editing project. Famed outlaw Willie Sutton supposedly robbed banks because that’s where the money was. Applying a similar principle, the Acoustical Society of America is undertaking a new project—updating Wikipedia pages on sound and acoustics—because that’s where the public is

Project 98

More Trending

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8 Tips to Create a More Inclusive Event

Associations Now

Creating a diverse representation on your stage or on your committees is a tough issue to tackle, but change only happens when we push for change. On November 13, 2019, Shoptalk, a for-profit retail conference, made an announcement that in 2020 their program would feature only women speakers. This announcement was lauded in the media for taking an important step to drive forward female representation in their industry.

Tips 97
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How Associations Can Get Cultural Buy-in For MarTech Upgrades

HighRoad Solution

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.

Project 78
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Daily Buzz: Four Signs of a Toxic Workplace Culture

Associations Now

If your office is dealing with these four things, it’s time for a culture wake-up call. Also: why getting social is key to purposeful meetings. A toxic workplace culture is hard to repair. Once employees feel the sting of low morale, productivity dips, and it becomes harder to serve members or customers. That’s why it’s important to step in and make adjustments at the first hint of a negative work environment.

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The Boilerplate Theory: Why Governance Restructure Should Be Easy

Leading Associations

There are great books on governance that tell big boards to downsize; shift to competency-based, rather than constituency or geography-based selection system; be nimble, responsive and strategic; and select the best people for the job, not just those who “worked their way through the positions and did their time.” These aren’t radical ideas; they’ve become mainstream.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Four Strategies to Avoid Distraction

Associations Now

Between email, smartphones, social media, and even office chatter, there are a lot of things competing for your time. Here are a few ways to get those distractions out of the way so you can work. Getting sucked away from your big tasks seemingly (hey, a Twitter notification) constantly? You’re far from alone, of course, but it may be costing you a whole lot of time you could be using to be productive.

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Tools you can use to organize your content strategy

Association Success

So much of what an association produces involves or revolves around content. . There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. That’s not even to mention all the social media: LinkedIn, Instagram, Facebook, Twitter and whatever else is next on the horizon for how we all connect with each other. .

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This Association’s Holiday Bonus Program Is Funded By a Big-Name Author

Associations Now

For the past five years, the American Booksellers Association has run a holiday bonus program for independent booksellers. It’s backed by James Patterson, a major author and philanthropist. A lot of readers are fans of the novelist James Patterson—and independent booksellers have plenty of reasons to be huge fans as well. And not just because he sells a lot of books.