YourMembership
MAY 11, 2017
Be selective with where and how you spend your time and resources. As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done. That’s why at The Ohio Society of CPAs (OSCPA), we’re “focusing on focusing,” a not-so-strategic term for being more […].
Higher Logic
MAY 11, 2017
Some companies naturally attract millennials. They’re the cool ones with foosball tables in their break rooms. But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? The easy answer?
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Smooth The Path
MAY 11, 2017
There is a short window of opportunity to engage new members. If we do not reach them while the window is open, it snaps shut, forever. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not specifically know what it will do for them, yet. They want to learn more because they want assurance they did not make a mistake in joining.
Association Adviser
MAY 11, 2017
Brianna Martin, Naylor Association Solutions. We can all agree that associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. Member engagement is an ongoing objective for most associations, but one that is difficult to achieve and sustain. If you had access to a report that could show you how your current communications strategies stack up against your association peers, as well as other information
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
MAY 11, 2017
In the wake of President Trump’s dismissal of FBI Director James Comey, the group representing rank-and-file agents is working to reassure the public, respond to members’ concerns, and ensure that agents’ input is considered in choosing the next director. President Trump’s surprise firing of FBI Director James Comey on Tuesday ushered in a week of turmoil and uncertainty across official Washington.
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Associations Now
MAY 11, 2017
Rundown Attendees: 800 plus. Exhibitors: 65. Sessions: 25. The Drug and Alcohol Testing Industry Association’s Annual Conference begins in Orlando next week. Attendance is expected to surpass 800. More than 800 drug and alcohol testing professionals are headed to sunny Orlando early next week to network with colleagues, hear from industry experts, and learn about the latest innovations and advancements.
Spark Consulting
MAY 11, 2017
Our D+I efforts fail for a number of reasons: Beautiful statements and a handful of ghettoized programs don’t fundamentally change behavior. We create “goals” that are not actionable and have no measures attached. Every single person has implicit biases – sometimes against things that they themselves are – and we don’t do enough to combat them.
Associations Now
MAY 11, 2017
Discover ways to galvanize your team to be happier and more productive. Also: Webinar marketing tips to help grow your membership. Unengaged employees can quickly turn an office culture stale and listless. Consider whether this disengagement is due to leaders ineffectively motivating their teams. Making a few tweaks to leadership style and structure can have a big effect on staff morale and inspire people to be more productive.
GrowthZone
MAY 11, 2017
GrowthZone surveyed over 1,000 association professionals across the U.S. and Canada. We found out everything from their Top 5 recruitment methods to their most utilized member benefits. Respondents from organizations of various sizes shared their biggest challenges as well as their top sources for non-dues revenue. In its third year, the Association Trends Survey Infographic is again expected be our most downloaded piece of content.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
MAY 11, 2017
Associations are always hunting for ways to be more time- and cost-efficient in their day-to-day business operations. If banking fees are eating away at your margins or your finance team is bogged down in too much accounting minutiae, try these three favorite tips from a longtime association finance professional. I love it when I stumble across little life hacks: everything from a quick salad-dressing recipe that a friend taught me—a spritz of lemon, a drizzle of olive oil, and S&P to taste—
Associations Now
MAY 11, 2017
The IoT M2M Council says software procurement has become too complicated. Its new project to standardize the RFP process is intended to create a useful starting point for both vendors and purchasers. Procurement is never fun, but a new strategy in the internet-of-things space could be a model for making the process a little easier. The IoT M2M Council (IMC) announced this week that it was launching a new platform to develop standardized documents that can be used in the request for proposals (RF
Associations Now
MAY 11, 2017
The nonprofit advocacy group New Mexico Open Primaries, led by a former Democratic legislator, is one of a handful of efforts nationwide to encourage open-primary voting for independents. Could open primaries give voters more say over who gets in office? An advocacy group in New Mexico is making the case for the Land of Enchantment to embrace them. New Mexico Open Primaries , a group headed by onetime Democratic state legislator Bob Perls, is arguing that the system in place now puts independent
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