Wild Apricot
MAY 15, 2017
In this article, I’ll share 15 time-tested tactics for encouraging word of mouth conversations, and give you tips on how to encourage people to spread the word about your organization.
Blue Sky eLearn
MAY 15, 2017
Copywriters know that the most powerful piece of communication they write is the headline. The headline is what grabs attention. It persuades readers to stop what they’re doing and instead dive into a piece of marketing communication. Your webinar title is, in effect, your event’s headline. It’s a powerful tool for cutting through marketing clutter, grabbing attention and persuading prospects to learn more about your event.
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Eric Lanke
MAY 15, 2017
I continue to put the necessary pieces into place for our annual strategic Board retreat. This week it was a discussion with our outgoing and incoming Board chairs about the strategic conversations we want to build an agenda around. In our annual cadence, this is traditionally the meeting where one Board chair passes the gavel to the next, and as a result, we typically ask the outgoing and incoming chairs to tag-team on the agenda.
GrowthZone
MAY 15, 2017
Establishing a system for new-member communications is critical to association retention rates. It costs 7X more to get a new association member than keep a current one AND new members have the worst renewal rates. Get The Fundamentals of New-Member Communication. Therefore, when it comes to new-member onboarding, time spent now is time (and money) saved down the line.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Aptify
MAY 15, 2017
New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Association member retention, however, usually isn’t discussed as frequently as new membership, but it should be!
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Associations Now
MAY 15, 2017
Some associations are leaving the central business district of the nation’s capital for new neighborhoods closer to Capitol Hill. Also: Help your IT team communicate clearly. Association HQs are all over Washington, DC, and its suburbs, but a few large organizations are relocating within the city to respond to strategic and workforce needs. Many associations have offices in DC’s central business district, but some groups are moving to up-and-coming waterfront neighborhoods , reports Bisnow.
Association Success
MAY 15, 2017
Usually associations have just one. What is yours? Ask engaged members when they realized the value of the association and many could tell you the exact moment. They can quickly recall a single event or moment when it was clear to them they made the right decision in joining. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP).
Associations Now
MAY 15, 2017
Shutting down an idea you don’t like is part of a leader’s job, and it can be done easily if you think about what you’re saying “no” to. But are you doing the same with your “yes”? “No” is a four-letter word. Or it seems to be, given how much we struggle with saying it in the office. We want to be supportive of ideas, but we also have limited resources—and, well, not every idea is a good idea.
GlowGlobally
MAY 15, 2017
With 28 countries, the European Union is one of the largest and most profitable markets in the world. While Europe is not new to US associations, the business results generated by many could be significantly improved. Is there a one size fit all to best approach the European audience? How effective are associations at adapting to European sensitivities, cultures, and needs?
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
MAY 15, 2017
A new report by the American Alliance of Museums suggests that diversity issues are a significant challenge for museums, particularly in regards to their boards. The American Alliance of Museums is putting a spotlight on a challenge that the sector is struggling to get a grasp on: the issues of diversity and inclusion. In its latest Museum Board Leadership report (conducted with the help of BoardSource and Northern Trust), AAM had respondent boards grade their own progress on a variety of issues
Associations Now
MAY 15, 2017
A new website from CTIA, the U.S. wireless industry, will help consumers, businesses, and police identify lost or stolen smartphones available for resale. Smartphones are a prime target for thieves: They hold mass amounts of personal data and offer the opportunity for a quick profit. While there’s been a decline in thefts recently, there are still lost or stolen phones out for resale.
Associations Now
MAY 15, 2017
To focus on its strategic priority of accreditation, the American Animal Hospital Association will no longer include member hospitals that are not accredited. AAHA is working to smooth the transition by providing resources to help unaccredited facilities meet the new requirement. The American Animal Hospital Association accredits veterinary hospitals.
Associations Now
MAY 15, 2017
The State Department is considering stricter measures for vetting certain applicants for U.S. visas, which ASAE warns could discourage business travel to the United States. Public comments are due Thursday. The State Department is considering a more aggressive vetting process for some U.S. visa applicants and is accepting public comments on the proposal until Thursday, May 18.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
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