Spark Consulting

DECEMBER 4, 2017

If you’ve been following this series – and I hope you have! – you’ve probably noticed that I talk a lot about data. You need data to calculate LTV. You need data to construct your ladders of engagement. You need data to personalize effectively. You need data to run an effective welcome series. You need data to understand why people joined in the first place.

Survey 150

Survey Report System Team 150

YourMembership

DECEMBER 4, 2017

Member preferences are shifting, and the digital evolution is impacting member experiences through training, membership and events. How can your organization prepare for this evolution? How can associations keep members engaged? Consider these statistics: 91% of adults have their mobile phone within arm’s reach—every hour of every day. Networking is the #1 reason why members.

Strategy 136

Strategy Member Experience Member Engagement Organization 136

Smooth The Path

DECEMBER 4, 2017

Do members feel they belong to the association? Does their feeling of belonging equal the sense of belonging they feel when they go to a book club meeting? Is it like getting together with coworkers after work for a round of beers? Or do your members have a more transactional feeling about their membership? One more akin to being a member of Amazon Prime?

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Industry Course Video Strategy 154

Eric Lanke

DECEMBER 4, 2017

I was talking to a friend last night about one of the newest education programs in my association. He's a friend, but he's not in the association business, and I often find his viewpoint as an outsider to my world refreshing. The new program has a lot of potential, but it's not living up to expectations. Those who attend it, love it, but the number of members attending it falls far short of the demographic that it's geared for.

How To 100

How To Education Content Resources 100

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Success

DECEMBER 4, 2017

An introduction to the key concepts behind the innovative business strategy. Back in 2011, The Lean Startup by Eric Ries took the business world by storm with its vision of a more efficient and productive way of running start-ups. Now, many other industries have taken on the principles of the book to make similar advances in their field. Far from encouraging us to be cheap, the end goal is to reduce waste of time and resources.

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Project Products Innovation Resources 62

Holly Duckworth

DECEMBER 4, 2017

Holidays are full of traditions memories of doing the same thing over and over. It may be lighting a menorah or a Christmas tree, family gathering for a cherished family recipe. For some, it is the holiday office party or getting a year-end bonus. I love traditions and one of my traditions is always doing one thing new each holiday. The first year I was in Denver I attended the ballet, the next I attended Denver Christkindl German market.

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Portland Denver Oregon Maine 28

Beth Kanter

DECEMBER 4, 2017

Last week, nonprofits in 42 countries celebrated the sixth Giving Tuesday ,a global movement to inspire giving. According to the Giving Tuesday report , $275 million was raised in addition the countless hours of volunteer time and in-kind contributions. Giving Tuesday is more than just a day of fundraising or to launch a nonprofit’s year-end fundraising campaign.

Social Media 30

Social Media Newsletter Analysis America 30