Membership 101: Data, Data, Data
Spark Consulting
DECEMBER 4, 2017
If you’ve been following this series – and I hope you have! – you’ve probably noticed that I talk a lot about data. You need data to calculate LTV. You need data to construct your ladders of engagement. You need data to personalize effectively. You need data to run an effective welcome series. You need data to understand why people joined in the first place.
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