Higher Logic

FEBRUARY 22, 2018

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green. Modern digital marketing is all about data.

Marketing 185

Marketing Communications Tips Tools 185

GrowthZone

FEBRUARY 22, 2018

Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Download Business Cards Are Not Your Customers. and share it with your members now. Part two of our two-part series on successful member networking explores post-event tactics to maximize the opportunity.

Member Engagement 168

Member Engagement Resources Tips Tools 168

Idea Architects

FEBRUARY 22, 2018

I find myself increasingly disillusioned by what passes for political discourse nowadays. Instead of trying to engage in genuine dialogue with other people, too many individuals seem content to engage in caustic monologues that speak only to themselves. Read the comments section on just about any online newspaper, and you'll find the equivalent of adolescent name-calling culminating in verbal fisticuffs.

Content 103

Content 103

Smooth The Path

FEBRUARY 22, 2018

Boy, do we hate being pressured! Telemarketers are trained to add pressure until you give in. Realtors love to add just a bit more pressure when they say “oh, by the way, we are getting an offer on this property this afternoon.” High-pressure TV ads scream, “save big for one day only!!!” It must work because they keep doing it.

Member Engagement 68

Member Engagement Marketing Member Experience Recruiting 68

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Member Engagement

Association Adviser

FEBRUARY 22, 2018

This is my first Duty of Foresight column for Association Adviser, and the first in a three-part series I will post in the coming months to explain the duty of foresight for association boards and create a context for future columns. Jeff De Cagna, FRSA, FASAE, Foresight First LLC. In Part I, I will explain why the duty of foresight is just as important as the legally-recognized duties of care, loyalty and obedience (if not more important), and why the duty of foresight is an essential part of b

System 66

System Virginia Process Committee 66

Association Adviser

FEBRUARY 22, 2018

This is my first Duty of Foresight column for Association Adviser, and the first in a three-part series I will post in the coming months to explain the duty of foresight for association boards and create a context for future columns. Jeff DeCagna, FRSA, FASAE, Foresight First. In Part I, I will explain why the duty of foresight is just as important as the legally-recognized duties of care, loyalty and obedience (if not more important), and why the duty of foresight is an essential part of buildi

System 61

System Virginia Process Committee 61