HighRoad Solution
NOVEMBER 8, 2018
All of your association’s goals depend on getting people to take action. You need new members to apply. You need current members to renew. You need people to attend your events. You need members to buy products or sign up for classes. You need advocates in your industry to mobilize for change. Smart associations know this doesn’t happen by chance, or by simply blasting members with emails.
Smooth The Path
NOVEMBER 8, 2018
New members typically don’t join for the reasons we think they join. They tend not to join for the professional development and networking. Some of your newest members do not even realize that the association provides professional development and networking. Why do new members join? They join because someone told them to. Word of mouth is the top reason most new members join.
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Higher Logic
NOVEMBER 8, 2018
Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. We’re sharing these winning customers’ stories because A) they’re great, and B) everyone can learn from what they’ve done well. Congrats to our 2018 winners!
Velvet Chainsaw
NOVEMBER 8, 2018
Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc. Each episode follows a dramatic arc with the story unfolding over several episodes.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
NOVEMBER 8, 2018
Even if your annual conference has been successful for the past three or four decades, it could have also lost some of its excitement factor. A few ideas for getting attendees and your staffers buzzing about a longstanding event. When you launch a totally new event, there’s already plenty of buzz baked into it. Attendees don’t know what to expect, so they’re excited to check it out.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
NOVEMBER 8, 2018
Upgrading your association’s processes can seem like an inconvenience, but even small changes can better your organization. Also: engaging with attendees on social media. No organization is perfect, but continually updating processes that push your association forward can get you closer. That said, instituting organizationwide changes can seem like more of a hassle than anything positive. “Revamping takes energy,” says Mary Byers in a post on Association Success. “All of
Effective Database
NOVEMBER 8, 2018
Editor’s note: I have a new email newsletter, sent weekly, called Wes’s Wednesday Wisdom. Click here to subscribe. In James Clear’s new book, Atomic Habits, he discusses the concept of implementation intention. Simply put, this is a statement that puts into words your plans for executing a new habit. As he puts it, “when situation X arises, I will perform response Y.”.
Associations Now
NOVEMBER 8, 2018
Rundown Attendees: 250 plus. Sponsors and exhibitors: 25. Education Sessions: 20. The 2018 Fall Owners Leadership Conference, held by the Construction Owners Association of America, begins next week in La Jolla, California. Attendance is expected to top 250. More than 250 facility owners, project managers, design professionals, builders, and other industry stakeholders are headed to Southern California next week to take part in education sessions and networking events, as well as to learn about
Effective Database
NOVEMBER 8, 2018
In a meeting with a client recently, we were discussing some of the challenges the association was having with managing their data. Although they have decent technology for managing the data, they were still struggling. As we discussed some of their issues, we determined that one problem they had was that staff didn’t really know how to use the database.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
NOVEMBER 8, 2018
The trade group for the ATM industry is launching the second edition of its Withdraw Cash Wednesday this month, complete with elements of social media, texting, and even a cash giveaway. Before Black Friday hits this year, the ATM industry has an idea to prepare for your holiday shopping adventure: pull out a little bit of cash and stay on-budget. The ATM Industry Association is putting on the second edition of its Withdraw Cash Wednesday , which hits November 21, just before the big Thanksgivin
Associations Now
NOVEMBER 8, 2018
With data security issues on the rise, the Better Identity Coalition, a group launched less than a year ago, has been making the case that new forms of identity verification are needed. Equifax, whose major breach was a driving factor behind the group’s creation, recently joined. Last year’s major security incident involving the credit reporting firm Equifax highlighted a lot of problems , but perhaps the biggest one is this: The use of Social Security numbers as identifiers is a poor solution f
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