Tue.Nov 12, 2019

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates.

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The Countdown to Renewal Season Is On. Are You Ready?

Associations Now

Many associations operate on a calendar-year dues cycle with renewals late in the year, which means their members are currently deciding whether to join up again. Here are three tips to boost the chance of a renewal. Associations typically operate on one of two membership dues cycles. Either everyone renews on the same date each year, or individual members renew on their join-date anniversary.

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Feeling stuck? Moving on is actually quite simple

Association Success

Being able to simplify something complicated is not easy or intuitive. . In an overly complex world, simplifying our personal and professional lives is fast becoming a foundational value that cannot be ignored. Just look around: Companies that simplify our lives are thriving. . Unstable complexity is the enemy. I have a friend, Rod Graber, who owned a $2 million hospice business in Denver.

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Associations’ New Role During an Industry Downturn

Smooth The Path

For three years, Sandy went to work, and she never knew if she would work the whole day or if she would be laid off by lunch. Mark works for a company whose CEO routinely takes a poll about who can do without a paycheck this week. Mary works for an organization where end-of-year bonuses are not paid even if the staff has achieved all their metrics. Some associations serve industries or professions whose heyday is in the past.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Journalism Groups, Media Outlets Team Up to Protect Press Freedom

Associations Now

The Protect Press Freedom campaign, ahead of the 2020 presidential election, emphasizes the challenges and sacrifices journalists make in reporting and presenting the news. As the 2020 election season kicks into high gear, a coalition of journalism groups and publishers are kicking off a new campaign highlighting the risks that reporters and editors often face in doing their jobs.

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More Trending

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Purpose-Driven Design Makes Meeting Collaboration Easier

Associations Now

MGM Resorts recognizes and answers the ever-growing need for innovative and cohesive technology configurations in meeting and convention spaces. Corporate meetings are no longer about sitting in a giant ballroom anonymously listening to speaker after speaker. Meetings increasingly have a collaboration component that often includes staff members and clients who are participating remotely.

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3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Here’s some inspiration from Community Brands’ latest study to get you started. As one year ends and another begins, we often turn our attention to refreshing various areas of our lives.

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Daily Buzz: Don’t Be Afraid to Talk About Diversity

Associations Now

Don’t let fear hold you back from having important conversations about D+I. Also: ways to show member appreciation without the swag. Talking about diversity and inclusion should be a positive conversation, but for many leaders, it’s riddled with fear. “Leaders are so terrified about messing up and saying the wrong thing to all their stakeholders—employees, board members, funders, clients, customers—or the wider world via social media—that they’re paralyzed into inaction,” writes Daisy Auger-Domi