Spark Consulting

MAY 6, 2021

Two weeks ago, I had the opportunity to appear on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. We covered a wide range of topics, a few of which I think others would benefit from thinking about, so I’ll be doing a few related blog posts. Of course, the pandemic was top of mind for everyone. As vaccination rates rise, people (including your members and other audiences) are cautiously poking their heads out of their pandemic hibernation, try

Video 370

Video Survey Course Industry 370

Wild Apricot

MAY 6, 2021

So your nonprofit has been taking off, and you realize you’ve gotten big enough that it’s time to build a donation website. Exciting, right? Objectively, yes. But the idea of building a website can seem daunting depending on your experience.

Technology 369

Technology 369

Higher Logic

MAY 6, 2021

The post Your Toolkit for Becoming a More Data-Driven Association appeared first on Higher Logic. Becoming a data-driven association starts with understanding the data you have, then making it available and practical for your team to use. Let’s dive into how you can make this happen. The post Your Toolkit for Becoming a More Data-Driven Association appeared first on Higher Logic.

Team 177

Team 177

MemberClicks

MAY 6, 2021

If you run a membership organization, you know the importance (and the challenge!) of growing your membership and bringing in consistent revenue. You work hard to attract new members and convince them to sign up.

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Sample Revenue Organization Membership Management 102

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Member Engagement

Ungrated

MAY 6, 2021

Long simmering and intricately intwined with our country’s history, equality, diversity and inclusion came back to the forefront in 2020 after the racially charged death of George Floyd in Minneapolis and the subsequent protests that touched small towns and large cities. Racism and discrimination became discussion topics at home, in corporate and nonprofit boardrooms, in the sports world, and in our communities.

Minneapolis 95

Minneapolis Report Education Resources 95

Aptify

MAY 6, 2021

If you’re like most association professionals, engaging your members is a top concern. It’s especially challenging as so much of our world has moved to virtual communications. But there’s good news. An association industry study by Community Brands shows that member engagement and loyalty are still strong. And, members continue to look to their associations for trusted industry information.

Member Engagement 72

Member Engagement Software Tools Committee 72

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Today’s associations face unchartered challenges. Sure, attracting and retaining members is at the top of the list. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

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Marketing millennials Email Marketing Newsletter 52

Leading Learning

MAY 6, 2021

by Salma Torres of Skyepack. For continuing education, professional development, and lifelong learning providers, it’s vital to consider not only the content of educational courses but also the way in which material is presented. Effective, thoughtful instructional design prioritizes the learner at every step to maximize value from your offerings. The COVID-19 pandemic threw a wrench in many learning businesses’ operations and activities, forcing offerings to shift to the virtual sph ere.

Video 52

Video Course LMS Content 52