Moving From Free Rider to Engaged Member
Associations Now
MARCH 1, 2017
The Senior Executives Association, which dedicates itself to serving federal leaders, is refocusing its membership strategy. That transition involves a new strategic plan, chapter growth, tiered membership, and partnerships to grow nondues revenue. The biggest thing keeping Bill Valdez up at night: money. Like any association leader, Valdez is responsible for “keeping the lights on” at the Senior Executives Association, which represents the senior executive service (SES) and equivalent ranks of
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