Fri.Mar 26, 2021

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Association Brain Food Weekly: 3.26.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation.

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6 Steps to Increase Board Diversity at Your Nonprofit

Wild Apricot

If you’re concerned about your board’s diversity, you’re not alone. Statistics Canada conducted a survey between December 4, 2020 and January 18, 2021 , surveying over 6,000 nonprofit board members and confirming that lack of diversity.

Survey 255
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Juggling Multiple Projects, Events, People, Tasks or Any Other Inordinate Amount of Information

Aaron Wolowiec

Information overload is no joke. We are constantly inundated with details, lists, tasks, content of all sorts. In today's world of ever-changing and constantly advancing technologies, how can you stay on top of it all?

Project 246
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Sailing Through the Headwinds: Strategies for Successful Associations

Association Freak

Reading Time: 3 minutes Headwinds evokes the image of sailing into the storm. We imagine wind whipping our faces as we make progress against forces beyond our control. Headwinds is a good word for the market forces facing membership organizations today.

Strategy 168
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Podcast: How to Optimize Membership Management

Association Adviser

Emily Hendershot of Nova Strategies joins us to talk about a simple framework for optimizing your association's membership management operations. The post Podcast: How to Optimize Membership Management appeared first on Association Adviser.

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The Keys to Virtual Meeting Pre-Planning and Engagement

Association Adviser

Virtual meeting pre-planning must be intentional to result in a successful experience. Here are the keys to meeting attendees' program and engagement needs. The post The Keys to Virtual Meeting Pre-Planning and Engagement appeared first on Association Adviser.

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Making it Easy: How United Way Drives Worldwide Innovation

Association Freak

Reading Time: 2 minutes Socrates called himself the “midwife of ideas.” Since he himself knew nothing, his work was to help bring out the truths locked up in others. Fine for philosophy, but what about business?

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Finding the ideal association management software for your large organization

Aptify

Many large associations have a big IT team. They have complex processes that are continually changing, and they need a large IT team to support them. In turn, their IT departments need more control over the functionality in their association management software (AMS) so they can configure it to support those processes. In addition to a full suite of association membership management capabilities, an ideal AMS solution for these types of organizations is one that offers: .

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4 Warning Signs of Over-Integration in Your Nonprofit Organization

Association Freak

Reading Time: 2 minutes For well over a decade, “integration” has been the holy grail of marketing. Integration means many things. It means coordinating multiple channels. It means cooperating as teams, agencies, and disciplines.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Statement on USTR Digital Services Tax Announcement

InternetAssociation

Washington, DC – Internet Association issued the following statement on the Office of The United States Trade Representative’s (USTR) announcement that Austria, India, Italy, Spain, Turkey, and the United Kingdom remain subject to potential action for adoption discriminatory Digital Services Taxes (DST): “The internet industry appreciates USTR’s announcement reaffirming that six countries remain subject to potential actions for adopting discriminatory Digital Services Tax targeting the U.S. dig

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Less is More: 3 Signs That Your Organization Needs to Start Stopping

Association Freak

Reading Time: 2 minutes There is a saying called Parkinson’s Law: “Work expands to consume the available resources.” Which is to say your entire team will always be busy and your entire budget spent. The question is how do you ever do something new?

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Go Hybrid Without Blowing Your Budget

Association TRENDS

Create a professional quality broadcast over Zoom without a large budget. This guide is for association event managers that want to evaluate the staff needs and technical hurdles to create a hybrid event. Learn how to configure a hybrid setup for a large-scale conference, annual meeting, symposium, or small event. Learn how to prepare a hybrid strategy for recording an in-person event for virtual replay or a hybrid strategy that includes 100% live streaming, virtual attendee participation, and v

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How to Make Your Membership an Offer They Can’t Refuse

Association Freak

Reading Time: 2 minutes Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot”, which are another way of voting on your value with their feet.

How To 138
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Three Reasons Your AMC’s Culture is Important

SBI

During the selection process, your association’s board of directors will ask a lot of questions about a new association management company (AMC). The questions will probably focus heavily on costs, staffing levels, past successes, and how the AMC has performed with similar associations. Knowing how your AMC develops its cost structure and understanding how they’ve guided associations through the same obstacles to success is important—but many boards often fail to ask about an AMC’s culture.

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The Magical Power of Member Focus

Association Freak

Reading Time: 2 minutes A marketing leader once told me: “More is more.” More prospects, more offers, more communications. More stuff. With unlimited resources, this could be true. But resources are always limited. So when can less be more?

Resources 138
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Stand Your Ground: How to Make Digital Transformation Work for You

Association Freak

Reading Time: 3 minutes Membership organizations are trusted and beloved middlemen. They convene people, connect resources, curate content, mediate conversations. Or at least they used to do. Things have changed.

How To 127
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Connecting in the Time of COVID-19. An Interview with Public Innovator Rich Harwood (Part 1)

Association Freak

Reading Time: 2 minutes Social distancing during the COVID-19 pandemic has pushed us apart. We have never been so physically distant. Does that mean disconnection is inevitable? Or does it mean we need to change the norms about how we relate to stay connected?

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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How to Know if Your Nonprofit Organization is Designed to Face Inward

Association Freak

Reading Time: 2 minutes Eighty percent of executives say creating an “outside-in” culture is a high priority for the future. Outside is where the good stuff happens. Buyers buy. Inventors invent. Competitors compete. An outward-focused organization has its eyes on the action.

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3 Ways to Tell If Your Nonprofit Alignment is Inside Out

Association Freak

Reading Time: 3 minutes. How Can You Know if Your Nonprofit Alignment is Inside Out? Most organizations are unconsciously designed to be inside out. I say “unconsciously” because no leader would intentionally blinker their organization. I say “designed” because layers of decisions stack up to create a nonprofit alignment built to spend most of the time thinking about itself—decisions about how to communicate, what gets rewarded, and what information is essential.

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From Ordinary to Extraordinary: Crafting Membership Offers They Can’t Refuse

Association Freak

Reading Time: 3 minutes Make Your Membership An Offer They Can't Refuse Are your members finding your membership value proposition irresistible? Well, if you ask association members why they choose not to renew, you’ll find that two out of three of them point to a lack of perceived value for the price they pay. And guess what? Half of them also mention their lack of engagement with the organization as a reason.

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Nonprofit Strategy: 3 Signs Your NonprofitNeeds to Start Stopping

Association Freak

Reading Time: 3 minutes. Get Your Nonprofit Strategy Focused. There is a saying called Parkinson’s Law: “Work expands to consume the available resources.” Which is to say, your entire team will always be busy, and your total budget spent. This is especially true of nonprofit strategy. So the question is, how do you ever do something new? Starting anything means stopping something else, which is often more complicated than it sounds.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Nonprofit Integration: 4 Signs You’ve Overdone It

Association Freak

Reading Time: 2 minutes. Nonprofit Integration Has Been the Holy Grail of Organization Success. But What Does it Mean? Integration means many things: Coordinating across multiple channels, cooperating as separate teams, bridging divides between disciplines, and coherently communicating around shared ideas. But ultimately, it means a unified member experience.

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Three Ways to Grow Membership With Mission

Association Freak

Reading Time: 3 minutes. How Can You Make Your Mission Drive Membership? Associations are “mission first” in word and often in deed. Yet many lead less and less with their mission to revitalize their membership. Instead, enhancing member value and experience have been the guiding lights for association growth. Rightly so. We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging.

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4 New Membership Models For Modern Associations

Association Freak

Reading Time: 3 minutes Membership organizations are trusted and beloved middlemen. They convene people, connect resources, curate content, mediate conversations. Or at least they used to do. Things have changed.

Content 72
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The 3 Best Ways For Mission To Drive Membership

Association Freak

Reading Time: 3 minutes Associations are always “mission first” in word and often indeed. Yet many have led less and less with a mission in their efforts to revitalize their membership. Enhancing member value and experience have been the guiding lights for association growth.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.