Higher Logic
AUGUST 15, 2017
Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day. They might be doing multiple microvolunteering activities, serving on a committee, or helping with special initiatives – all of which are essential to your association moving forward. So keep them motivated and feeling valued by showing appreciation for their hard work.
Wild Apricot
AUGUST 15, 2017
Have you ever worried your nonprofit could have some hidden legal risks? Nonprofit attorney and strategist Erin McClarty shows you 3 common legal traps and how to avoid them.
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WBT Systems
AUGUST 15, 2017
An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”.
Associations Now
AUGUST 15, 2017
You may know Luvvie Ajayi for her sharp Scandal recaps, brand smarts, and social commentary. At #ASAE17 this week, she struck a tone of tough love from a warm but demanding big sister, calling for people everywhere to hold themselves to a higher standard by understanding their own power and speaking up when others can’t. Luvvie Ajayi came to #ASAE17 with a message she’s been spreading around the world: You can do better.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Association Success
AUGUST 15, 2017
How can we learn from each other to support the future of our industry? It is a consistent and shared concern within our industry: how can associations best engage and retain new members? If you are troubled by low retention of your new association members, you are not alone. The renewal rate among new members is substantially lower than that of the established membership base (every year, up to 30% of first time members are lost) , while the behaviour of members in their first year is often fru
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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SilkStart
AUGUST 15, 2017
Each month we like to release an update of the highlights of what we’ve been working on and how the product is improving. Here’s what we launched last month. Banner Text: With just a couple clicks, add additional text underneath any custom webpage banner image. Test Email Campaigns: When sending a test email campaign, all file attachments will display to the recipient.
Associations Now
AUGUST 15, 2017
Keep your team meetings productive by following Jeff Bezos’ “two pizza rule.” Also: When it comes to tracking your online community performance, start with the basics. The one small downside of hiring an ambitious staff is that everyone wants a seat at the table. But internal meetings can quickly become unproductive when they get overcrowded with attendees.
Associations Now
AUGUST 15, 2017
A French bakers’ group recently warned that the low supply of butter is sending prices soaring throughout Europe, which could lead to higher croissant prices. What’s causing the problem—and what does it mean for our insatiable food habits? Is Europe’s supply of butter melting away? Bizarre as that sounds, it’s a legitimate concern. That’s according to the Federation des Entrepreneurs de la Boulangerie (FEB), a French baker group, which says a butter shortage could lead to higher prices for baked
Associations Now
AUGUST 15, 2017
During the closing keynote at ASAE’s 2017 Annual Meeting & Exposition, Chef Jeff Henderson cooked up some leadership lessons, as well as a foie gras dish, for attendees. Chef Jeff Henderson’s life trajectory wasn’t always pointed toward the kitchen—though he has manned the stoves at the Bellagio and the Ritz-Carlton in Las Vegas. Coming from a poor home with a single mother, he began his adult life with drug dealing and a nine-year stint in prison.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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