Wed.Jan 06, 2021

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Tap into the TikTok hashtag worth 55 billion views

Association Success

With over 800 million active users worldwide , it’s not a stretch to say TikTok has grown to be one of the most popular and influential social media platforms since the COVID-19 pandemic began. Usually known for its dance videos, funny lip-syncing and storytimes, TikTok has morphed into something that means so much more. From environmental issues and political activism to social justice movements, TikTok users are moving toward sharing and consuming information on important issues.

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Stress Less During Year-End Fundraising In 2021

Achieve

Did year-end fundraising have you feeling stressed? Follow our 4-month plan outlined below to jumpstart your efforts this year and perfectly execute your end-of-year plans in 2021! . SEPTEMBER - “The Creative Month” . This is the month you should spend cultivating the creative theme, messaging and imagery that will comprise your year-end fundraising campaign.

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Internet Association Hires New Director Of Federal Government Affairs

InternetAssociation

Washington, DC – Internet Association (IA) announced today that Amy Bos joined the organization as Director of Federal Government Affairs. Bos comes to IA from the National Association of Realtors where she focused on digital privacy, copyright, and other tech related issues. “We are thrilled to have Amy join our team and expand IA’s ability to advocate for the internet industry at such a critical moment in time,” said IA Interim President and CEO Jon Berroya.

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What's hot in the new year.

HighRoad Solution

The beginning of a new year always brings an air of excitement, and we’re not sure there’s ever been a year we’re more anxious to welcome in than 2021. We’ve taken a look back at lessons learned from 2020 and compiled six hot takes for you to consider prioritizing in the new year so that you're making the most of new opportunities.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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13 Questions to Use to Quickly Capture Attendee Feedback

Eplys

Depending on your event, it can feel just as busy to those attending as it is to those producing it. Conferences, for example, tend to pack a lot of activity into a little bit of time, so there isn’t much spare time for attendees to give their feedback. That said, conference attendees do want to share their thoughts on the sessions they’re attending!

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Averages hide the extremes

Effective Database

Averages hide the extremes I can't remember where I first heard it, but "averages hide the extremes" can be a really useful guide when thinking about how you manage data.

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Participation in the 2021 Membership Marketing Benchmarking Report

Membership Marketing

The opportunity to participate in the 2021 Membership Marketing Benchmarking Report is now available. So, if you are a membership professional, I wanted to invite you to participate in this year’s research. If you received an email invitation to participate, please use the personalized link provided to access the survey. If not, you can use this link to fill out the survey.

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