YourMembership

JULY 18, 2019

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members. Events and conferences are powerful tools for associations. In fact, in the Community Brands benchmark report on small staff associations, 83 percent of respondents said that events.

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Spark Consulting

JULY 18, 2019

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. My annual membership starts when I pay, and I get 12 months of service for my dues. A calendar renewal cycle is generally seen as association-centric.

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GrowthZone

JULY 18, 2019

Keeping fun ice-breaker questions on-hand is always a good idea. Whether it’s a staff meeting or a networking event, loosening up the attendees leads to a more laid-back environment. Check out these 31 ice-breaker ideas: What is your most-used emoji? Who was your childhood actor/actress crush? If you were a wrestler, what would be your entrance theme song?

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Conference 101

Associations Now

JULY 18, 2019

While some members may see personalization as creepy, if associations do it right, it could turn prospects into attendees and lead to more engaged participants onsite. A few weeks ago, I went down to Miami for some rest and relaxation, and most importantly, beach time. Before we left, the hotel sent us a brief survey that asked a few questions about our interests and preferences.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Success

JULY 18, 2019

Creating an innovative organization all starts with a vision. When it comes to becoming a more innovative organization and leveraging today’s technological advancements for the overall betterment of the association and its operations, it all starts with the vision. Just look at how the tech stack comes out of the organization’s vision and their strategic plan.

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Smooth The Path

JULY 18, 2019

For some reason, for a few members, everything related to the association goes wrong for them. Usually, it starts with the member experiencing a rare but big problem. We solve the problem, and then to our horror; they experience another big problem. Then it happens again. Errors, misunderstandings, and glitches continue to compound. You can probably picture a member that has had an experience like this.

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Conference Member Experience 68

Associations Now

JULY 18, 2019

In a new report, the Union of Concerned Scientists says that deadly levels of heat could emerge nationwide throughout the 21st century if nothing is done to counteract climate change. In most of the country, it’s pretty hot outside this week. Meanwhile, the Union of Concerned Scientists has a warning: Unless drastic action is taken now, it could be even worse in the future.

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.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models

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Revenue Certificate Blended Learning Discount 53

Associations Now

JULY 18, 2019

A report from McKinsey & Company says automation will deepen a rural/urban divide, while some types of jobs—particularly, office support work—will face deeper existential threats than others. It’s widely believed that automation will greatly affect work, including by changing the nature of jobs and eliminating lines of work entirely, but the impact will not be felt equally.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Marketing

CommPartners

JULY 18, 2019

I’m a big fan of the author James Clear ([link] who writes about the formation of habits. I believe (good!) habits are an important element of success (I’ve written about it before.) In a recent blog post, Clear wrote: “Just because it’s not optimal, doesn’t mean it’s not beneficial.” Read another way, this is the old […].

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Associations Now

JULY 18, 2019

Not hearing back from your media contacts? You may be annoying them. Also: how to leverage criticism for creativity. Getting the word out about your association often requires swift, tactical public relations maneuvers. But there is such a thing as a #PRFail—and the journalists and other media contacts on the receiving end of your ineffective pitch won’t be afraid to share it, driving the wrong kind of attention to your organization.

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Proposal Innovation Tips Review 51

Beth Kanter

JULY 18, 2019

SalesForce.Org recently presented a webinar where they shared a research report on marketing and engagement tools, channels, and strategies for nonprofit organizations. I was curious to see if they were tracking current or future uses of AI. . In the survey, they found most nonprofits plan to focus on social media & advertising, fundraising and email marketing to build out their marketing strategy over the next three to five years.

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Marketing Email Marketing Survey Social Media 9

Associations Now

JULY 18, 2019

Rundown Attendees: 1,400 plus. Speakers: 900 plus. Concurrent sessions: 200. The Agricultural and Applied Economics Association’s 2019 Annual Meeting begins this weekend in Atlanta. Attendance is expected to top 1,400. More than 1,400 agricultural and applied economists from around the world are headed to Atlanta to hear about the field’s latest research, network with peers, and celebrate the accomplishments of industry leaders.

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Nimble AMS

JULY 18, 2019

What blockchain technology is and what your association should know about this trending technology. Blockchain technology may seem like distant, futuristic technology, but according to Enterprise Technology Trends report, it was one of the 10 key trends impacting IT leaders. Here’s how you can prepare your association for this trending technology.

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