.orgSource
MAY 15, 2023
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers. We saw their loyalty as beyond commercial transactions.
WBT Systems
MAY 15, 2023
Despite what your association might be experiencing, volunteerism is strong.
The Journal by EXEC
MAY 15, 2023
Today, the modern knowledge worker begins their workday long before their morning coffee. By 9 am, they’d already peered into nine work-related emails, sent four replies, and accepted two meeting invites. By the time they arrive at their desk, they will have scrolled through dozens of social media posts and text messages. As many of us now work from home and are constantly glued to a screen, what’s described above is a one-way track to digital burnout: an epidemic that has plagued the post-covid
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