Higher Logic

AUGUST 4, 2016

Psychology helps you motivate members to take action -- but can it help you design a great website? Community design is important, not an afterthought. Depending on its layout and ease of use, the UX can make or break a member’s experience. And you want to make their experience great and full of value, not frustrating. Knowing a few psychological hacks can help you create a website that’s not only easy to use, but helps members take action.

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KiKi L'Italien's Acronym Soup

AUGUST 4, 2016

When controversial legislation passed in Tennessee, Rich Yep, CEO of the American Counseling Association, had to lead his association in a huge move to relocate their annual conference. I had the chance to talk with Rich and discuss this issue on Association Chat. We talked about the timeline for the PR crisis, issues with handling contracts and vendors, and Rich's suggestions for how association executives might best prepare themselves and their organizations for similar problems.

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Tennessee Organization Conference Nashville 100

Smooth The Path

AUGUST 4, 2016

In member interviews professionals break roughly into three world-views. The first worldview is, we are facing some big problems and I would like to be part of a creative, new solution that might actually work. I call these the innovators. The second worldview is, we are facing some big problems and I am going to help mitigate these problems using as few resources as I can to preserve what we have now.

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Associations Now

AUGUST 4, 2016

A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What lessons can associations learn from the study? Usually, I don’t have to do a lot of guesswork when my two-year-old daughter wants something.

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Membersuite

AUGUST 4, 2016

If you’re anything like me, you’re hesitant to jump aboard the Twitter train. I had no idea how 140 characters would benefit me, or even what a hashtag was. After much debate and persuasion, I succumbed to peer pressure. Today, I can’t imagine not checking Twitter for my daily news and entertainment. If your association wants to make the most out of social media - Twitter is a great place to start.

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Slice-Works

AUGUST 4, 2016

Have you ever just gotten into the car and begun to drive, not sure of your destination? Sounds like fun. Would you do that for a family vacation, with three kids in tow? Of course not!! Do you know how many businesses and organizations do exactly that? They make plans for a business launch or marketing campaign without deciding what their goals are and how to measure those goals.

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Associations Now

AUGUST 4, 2016

After a long analysis, the Justice Department says it will not update decades-old consent decrees governing two major music-licensing groups, setting up likely legal and legislative battles. Two performance rights organizations that represent much of the music industry were hoping this week for big changes to legal regulations that specify how they can operate.

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Committee Review Analysis Price 50

Associations Now

AUGUST 4, 2016

Don’t let technology complicate your relationship with members and event attendees. Plus: How the American Counseling Association is handling its big decision to move its annual meeting from Nashville. It’s best to keep things simple. Recent research by the National Restaurant Association indicates that diners want restaurant operators to harness the power of technology to improve the dining-out experience, not complicate it. “Restaurant operators and consumers generally agree on the bene

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Associations Now

AUGUST 4, 2016

Rundown Attendees: 5,000. Exhibitors: 300. Partners: 11. The American Veterinary Medical Association’s 2016 Annual Convention kicks off in San Antonio this weekend. More than 5,000 veterinary medical professionals will be in San Antonio in the days ahead, not only to advance their knowledge and skills through education, networking with peers, and interactive labs, but also to make sure they’re in the know about the latest industry research.

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Associations Now

AUGUST 4, 2016

One guy’s single spark of inspiration led to a global movement of book-sharing that has expanded far beyond its modest goals. Seven years after the first tiny schoolhouse went up on a post, Little Free Libraries are everywhere. In an era where there’s always something new to read on a smartphone or laptop, the Little Free Library concept seems kind of antiquated.

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