Tue.Nov 10, 2020

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How to Create a Member Referral Program that Actually Works

Wild Apricot

The most effective way to get new members is by asking your current members to refer a friend. Here's how to take advantage of this by setting up a member referral program.

How To 351
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10 Online Community Engagement Tactics You Can Steal

Higher Logic

The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic. Check out ten of our favorite activities you can use to spark engagement in your online community. The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic.

Strategy 317
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Gardian of the Month: Kelly Clark

Aaron Wolowiec

Kelly Clark, Manager for Online Marketing for Naylor Association Solutions, is our Gardian of the Month.

Marketing 246
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Too Distracted to Do Important Association Work

Smooth The Path

Are you finding it hard to concentrate nowadays? Does the haze of worry have you distracted? Are family members interrupting you 56 times a day? Do you have approximately 3,687,932 projects on your plate? Many people I talk to are struggling. Me too! Especially with deep thinking-type work. Here are some of the tactics I am trying to continue to move work along: Chunk deep thinking-type work into smaller tasks.

Project 134
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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7 Ideas for Creating Engaging Content

Association Success

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? And when your audience is paying attention, how can you keep them interested? . The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless.

Content 134

More Trending

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Make your online community friendly to early careerists and keep your organization thriving

Nimble AMS

There’s no doubt that all of your members are valuable. They’re what make your association, well, an association. It’s important to engage with them all to drive member loyalty and keep your organization thriving. But, let’s focus just on your younger members for a bit. Young professionals in your industry represent the next generation of members for your association.

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Justify your chosen technology with your board

HighRoad Solution

Associations are naturally cautious when it comes to investing in new technology. They have to be—they’re allocating community money, so they need to make sure they’re always acting in the best interests of the membership. That kind of accountability is something to be proud of, but it can sometimes hold associations back. You may have experienced this already.

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4 steps to reduce the risk of systemic failures

Association Success

The financial crisis of 2007-2008 was a teachable moment about the obscure risks of highly interconnected and interdependent systems. Prior to the almost complete meltdown of the world’s financial systems, few outside of bond traders and financial speculators had heard of Credit Default Swaps or Collateralized Debt Obligations. In a recent blog post on diginomica , Kurt Marko writes that economists often use the term “too big to fail” when describing financial firms whose failure would have such

System 78
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Statement On The Passage Of Anti-SLAPP Legislation In New York State

InternetAssociation

Washington, DC – John Olsen, IA Director, State Government Affairs, Northeast Region, released the following statement on the passage of legislation in New York State that deters “Strategic Lawsuits Against Public Participation” (SLAPPs): “Strong anti-SLAPP laws are the best protection for consumers who want to give honest opinions online without facing the threat of meritless lawsuits.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Walking the Walk: Taking a Fundraising Event Virtual

Delcor

Even before experiencing it myself, I had the utmost respect for associations that have had to convert their live events into virtual events due to the pandemic. However, I had only seen the consultant’s side to our virtual event technology strategy services : we assess the situation, look at requirements, create a strategy and plan, and vet solutions.

Price 59
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Advocating for and Improving Membership Programs

Membership Marketing

During difficult economic times, the pressure to abandon or diminish membership's role may be advocated by some. However, I believe the exact opposite should be the case. Over the past month, I have had the opportunity to write some articles highlighting the benefits of membership to an organization and the importance of keeping a membership program resilient through continual innovation.