Eric Lanke

AUGUST 20, 2018

Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session. You can read that post here , but I thought I would also re-publish it on my blog. + + + Before You Begin: 5 Co-Creation Tips Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members.

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Tips Process Member Engagement Products 133

Association Success

AUGUST 20, 2018

When it comes to a digital transformation project, the experience is more significant than the effects it produces. The measure of a project’s success tends to be in the quantifiable effects it produces. We might look to membership numbers or revenue, for example, to assess how successful our particular ventures have been at this level of effect. However, it is not always useful to focus on these final outcomes when implementing a project.

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Revenue Project Member Experience Technology 85

Smooth The Path

AUGUST 20, 2018

I had the pleasure of meeting Stephanie Selsnick of TNNN, who is an international trade show expert when we both spoke on a panel about member engagement. My ears perked up when she said the conference business is “show business.”. Over the years I have been involved in a lot of conference planning and never once did I consider it to be show business.

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Conference Member Engagement Member Experience How To 68

Association Adviser

AUGUST 20, 2018

The world we live in now – one in which maximizing profits is in the driver’s seat – doesn’t have to be the way it always is. ASAE Annual Meeting Opening Keynote speaker Yancey Strickler, said it’s up to us to determine how we define success. Yancey Strickler – former CEO, Kickstarter. Financial value is not the only value worth seeking, and Strickler said associations are in a unique position to help redefine what we as a society value, whether that’s community, fa

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Member Engagement

Associations Now

AUGUST 20, 2018

With the next generation of wireless technology expected to finally reach consumers starting early next year, now’s a good time to check in on the associations that are turning the aspiration into reality. The next generation of wireless data has long been trumpeted as the future of communication, but the idea of 5G has been an off-in-the-distance aspiration rather than something tangible.

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Technology Report Review Video 75

Associations Now

AUGUST 20, 2018

DirectEmployers Association, an HR trade group, recently launched its new charitable foundation called DirectEmployers Serves. It main project will be to build tiny village communities for the homeless and connect them with rehabilitation resources. Traveling around the country for conferences as the vice president of marketing for the DirectEmployers Association, Nancy Holland saw the homelessness epidemic with her own eyes.

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Project Maine Resources Conference 74

Association Adviser

AUGUST 20, 2018

The 2018 edition of Association Adviser magazine is out now and available to readers. Read it online in our new mobile-friendly format! Inside, you’ll find articles and advice from Naylor Association Solutions experts and industry leaders on how your association can achieve more in the years to come. Share your feedback with us on the new issue @AssocAdviser !

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Industry 60

Associations Now

AUGUST 20, 2018

At her Monday Game Changer session, former White House aide Tina Tchen encouraged attendees to consider sexual harassment as just one part of a range of inequalities that contribute to toxic workplace cultures. Having a sexual harassment policy at your organization is crucial, but that’s not enough to address systemic issues of abuse and inequality in the workplace.

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System Leadership Industry Organization 71

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

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Communications Newsletter Survey Report 60

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

AUGUST 20, 2018

Your association, for various reasons, might rely on dozens of APIs to offer members basic functionality and integrations. So what happens when one of them stops working? Let me know if this state of affairs sounds familiar: You have a piece of legacy technology, something that’s worked for a while but was built using custom parts, and all of a sudden it stops working.

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Software Tools System Technology 53

Associations Now

AUGUST 20, 2018

Associations are successfully aligning meeting content featuring e-health, medical devices, & biopharmaceuticals with resources in Ottawa. When the International Mesothelioma Interest Group (iMig) was planning its 2018 conference, the organization found a partner in its host city of Ottawa; the town prioritized iMig’s goal of ensuring meeting content aligned to the available resources.

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Library Class Resources America 49

Associations Now

AUGUST 20, 2018

Get your creative wheels spinning; the American National Standards Institute is hosting a haiku competition ahead of its 100th anniversary. Also: a crowdsourced take on the ASAE Annual Meeting. In poetry, there are no standards—unless you’re writing a haiku. Which is why the American National Standards Institute (ANSI) is hosting a haiku competition in celebration of its 100th anniversary this year.

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Chicago Learning Management System LMS Video 49